Increasing popularity of sport players and rising awareness is expected to drive the demand for Asia-pacific fantasy sports market in forecast period.
According to TechSci Research report, “Asia-pacific Fantasy Sports Market By Sports Type (Cricket, Foot Ball, Hockey, Others) By Platform (Website v/s Mobile Application) By Application (Individual v/s Team) By Gender (Male v/s Female) By Company, By Region, Forecast & Opportunities, 2026”, Asia-pacific fantasy sports market is expected to witness significant growth for the next five years owing to adoption of attractive marketing strategies by major players to increase the viewership of online gaming platforms. Hiring of celebrities and famous sport players for advertising purpose is a major driver for high fantasy games market demand. Campaigns on social media platforms engage the users of fantasy games is on rise. Transparency in monetary transactions on fantasy games platforms is aiding in increasing the trust over using such online gaming platforms. Fantasy sports is played over internet where participants make and manage a fantasy team of their own by choosing their favorite players in as a single team. Users compete against the other fantasy teams for an entire sports league or season. Users who score maximum points wins the money. Advancements in technology aiding to improved real-time playing experience is fostering the market growth in the region. High consumer spending over recreational activities and preference of youth over alternative online gaming platforms is influencing the market demand in the region. Affordable subscription of mobile apps and low cost for internet facilities is attributing to high market growth. Presence of huge youth population in the region is paving the way for the fantasy sports market.
Due to the ongoing pandemic COVID-19, complete shutdown was announced by leading authorities of major economies in Asia-pacific region. Many sports events were cancelled or postponed around the globe. Consumer’s preference shifted from going out to online activities, but fantasy games observed fall during the lockdown. After the decision of leading authorities to stream sports events without the presence of real audience, fantasy market growth is expected to grow eventually in the given time.
However, lack of awareness about fantasy games and launch of plethora of other online gaming platforms may create hindrance in the Asia-pacific fantasy sports market growth.
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Global fantasy sports market is segmented into type, service, organization size, application, end user, region, and company. Based on sports type, market is further divided into cricket, football, hockey, and others. Cricket segment is expected to hold major market share during the forecast period, 2022-2026. Cricket has the strongest viewership base in Asia-pacific region and enjoys immense passion and support from fans all over the region. Cricket lovers are interested in knowing all about the cricketer’s life, small and big details about every cricket game. In-depth knowledge about cricket gives fans an upper edge to play fantasy games and win cash prizes. Introduction of major sporting events such as Indian Premier League, Bangladesh Premier League, T20 League, Big Bash, among others are very much popular among the residents of Asia-pacific region. Every year with introduction of T20 league, opens new opportunities for growth of fantasy games in Asia-pacific region. Based on gender, market is bifurcate into male and female segment. Female segment is expected to grow at a significant rate during the forecast period. Increasing awareness over social media platforms and user-friendly interface by key players by using upgraded platforms is fostering the fantasy games market demand in Asia-pacific region.
Dream11, Fantasy Pvt Ltd, DraftKings, Inc., Fox Sports Corporation, ESPN Inc., PlayUP Ltd., Yahoo! Inc., PlayON, HalaPlay Technologies Pvt. Ltd, DraftTeam Fantasy Sports, Fantasy Aces are the leading players operating in Asia-pacific fantasy sports market. Service Providers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several fantasy sports providers are coming up with their technologically advanced offerings.
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“Players of fantasy games are provided with secure payment gateways for monetary transactions which is building consumer confidence over fantasy games platforms. Fantasy game platforms promote transparency by allowing users to view teams created by their competitors and revealing the money at the start of the game and disclosing the amount won by rank holders at the end of the game which is aiding in higher transparency and providing of fair play policies and regulations by key players is propeling the high fantasy games market growth until 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based Asia-pacific management consulting firm.
“Asia-pacific Fantasy Sports Market By Sports Type (Cricket, Foot Ball, Hockey, Others) By Platform (Website v/s Mobile Application) By Application (Individual v/s Team) By Gender (Male v/s Female) By Company, By Region, Forecast & Opportunities, 2026” has evaluated the future growth potential of Asia-pacific fantasy sports market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of Asia-pacific fantasy sports market.
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