Automotive Electric Power Steering Market: Size, Growth, Opportunities, and Forecast till 2028 – TechSci Research

By | January 9, 2024

The Global Automotive Electric Power Steering (EPS) Market, standing at USD 21.46 Billion in 2022 and projected to grow at a Compound Annual Growth Rate (CAGR) of 6.03% from 2024 to 2028, is witnessing substantial growth, according to the TechSci Research report titled “Global Automotive Electric Power Steering Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”. This market’s expansion is fueled by continuous advancements in automotive technology, particularly in Electric Power Steering (EPS) systems, which not only enhance fuel efficiency but also offer a smoother driving experience, improving overall vehicle performance. As a result, automotive manufacturers and consumers increasingly favor EPS technology, contributing to its widespread adoption in the automotive industry. The growing consumer demand for energy-efficient vehicles further drives the expansion of the automotive electric power steering market as individuals recognize the environmental and economic benefits of this innovative technology.

Geographically, the Asia-Pacific region dominates the global market due to its significant automotive industry presence in countries like China, Japan, and South Korea. The escalating adoption of electric vehicles in these countries amplifies the demand for advanced and efficient EPS systems, crucial for enhancing driving experience, control, and maneuverability. Consequently, the Asia-Pacific region plays a vital role in shaping the automotive industry’s future and driving innovation in EPS technology.

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In Europe, renowned for premium automotive manufacturers, the adoption of energy-efficient technologies closely follows global trends. The strong presence of these manufacturers and stringent environmental regulations fosters demand for sustainable solutions, driving the European automotive industry’s growth through innovative technologies that meet performance and eco-friendly standards.

In North America, there’s a noticeable surge in EPS system demand, primarily propelled by increased electric and hybrid vehicle production. Automakers aim to cater to the growing consumer preference for eco-friendly transportation options. With technological advancements and a shift towards sustainable mobility, EPS systems have become integral in enhancing vehicle performance, efficiency, and overall driving experience.

Key players in the global EPS market include JTEKT Corporation, Nexteer Automotive, ZF Friedrichshafen AG, Robert Bosch GmbH, and NSK Ltd. These companies continually innovate offerings to maintain a competitive edge and meet evolving automotive industry needs.

The global EPS market’s significant growth is driven by the rising adoption of electric and hybrid vehicles globally, aligning with the growing demand for fuel efficiency and reduced emissions. Rapid advancements in autonomous driving technology are expected to create new EPS system opportunities. As self-driving vehicles become more prevalent, EPS integration will ensure precise and responsive steering control, enhancing overall safety and performance.

Despite this optimistic outlook, the EPS market faces challenges, such as the high cost associated with Electronic Power Steering (EPS) systems, potentially deterring some buyers. Concerns about system reliability, maintenance, and potential malfunctions or breakdowns add to consumer hesitancy. If unaddressed, these factors could hamper EPS market growth.

The Global Automotive Electric Power Steering (EPS) Market represents a dynamic and transformative segment within the automotive industry. Electric Power Steering technology has witnessed significant adoption across vehicle segments, replacing traditional hydraulic power steering systems due to multiple advantages. As the automotive landscape evolves, embracing innovation, sustainability, and advanced driver assistance systems (ADAS), the EPS market is poised for sustained growth and substantial influence.

A significant driver in this market is the industry’s transition towards steer-by-wire technology, diverging from traditional mechanical linkages to incorporate electronic control units (ECUs) and sensors. This shift provides enhanced design flexibility, allowing innovative interior configurations and steering wheel layouts. Steer-by-wire facilitates reimagining vehicle cabins for more spacious and adaptable interiors. Moreover, it sets the stage for integrating autonomous driving features, aligning with broader automotive industry trends.

Integration with driver monitoring systems stands as another notable trend shaping the Automotive EPS Market. These systems, equipped with advanced sensors and cameras, track driver behavior and attentiveness. When integrated with EPS, vehicles can offer adaptive steering assistance based on the driver’s state and driving conditions. For instance, if a driver shows signs of fatigue or distraction, the EPS can adjust steering sensitivity or provide haptic feedback, enhancing safety and comfort.

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Energy efficiency plays a crucial role in EPS system development, especially in the context of electrification in the automotive industry. To optimize electric and hybrid vehicle performance, energy-efficient EPS systems aim to minimize power consumption. Achieving this involves advancements in EPS motor design, control algorithms, and power management systems, contributing to the overall efficiency of these vehicles.

Improving haptic feedback and steering feel in EPS-equipped vehicles is a trend aimed at enhancing the driving experience. Haptic feedback, the tactile sensations transmitted through the steering wheel, influences driver engagement and perception of the driving environment. Innovations allow for customization of steering feel, providing varying levels of resistance, responsiveness, and feedback, aligning with the industry’s objective of delivering a satisfying and personalized driving experience.

Artificial Intelligence (AI) application is transformative in the Automotive EPS Market, enhancing steering system adaptability and intelligence. AI algorithms analyze data from various sensors and systems, enabling EPS to make real-time adjustments based on driving conditions, road surfaces, and driver behavior. This integration leads to “smart” EPS systems that continuously learn, optimizing steering responses for individual driving styles, road changes, and enhancing vehicle stability and safety. This application becomes crucial as the automotive industry moves towards autonomous driving.

Despite the positive trends, the Automotive EPS Market encounters challenges. Cybersecurity concerns and electronic vulnerabilities pose significant risks as vehicles become more electronically connected. Unauthorized access to electronic components can compromise steering function safety, urging the industry to prioritize robust cybersecurity measures, encryption technologies, and secure communication protocols.

Repair and maintenance complexity and cost associated with EPS systems is another challenge. Repairing electronic components often involves module replacements, contributing to increased costs and longer vehicle downtimes. Addressing this challenge necessitates standardized repair procedures, technician training programs, and affordable replacement components to ensure the viability of EPS-equipped vehicles.

Reliability and durability challenges persist in harsh conditions. EPS components face extreme temperatures, moisture, road salt, and vibrations, impacting performance and safety. Effective sealing mechanisms and rigorous durability testing under various conditions are vital to protect EPS components from moisture ingress and ensure vehicle performance.

Consumer perception and trust present challenges. Some drivers associate electronic systems with increased complexity and potential reliability issues, affecting their perception of EPS technology. Building trust requires transparent communication about EPS benefits, maintenance procedures, repair costs, and system reliability.

The Global Automotive Electric Power Steering Market experiences dynamic trends shaping the industry towards innovation, safety, sustainability, and an enhanced driving experience. The adoption of steer-by-wire technology, integration with driver monitoring systems, development of energy-efficient systems, improved haptic feedback, and AI application redefine automotive steering technology. While the industry addresses challenges related to cybersecurity, repair costs, durability, and consumer perception, EPS technology remains central in defining the next generation of vehicles.

Major companies operating in Global Automotive Electric Power Steering Market are:

  • Hubei Henglong Auto System Group
  • Denso Corporation
  • GKN PLC
  • Hitachi Automotive Systems Ltd
  • Hyundai Mobis Co. Ltd
  • JTEKT Corporation
  • Mitsubishi Electric Corporation
  • Nexteer Automotive
  • NSK Ltd
  • Robert Bosch GmbH

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“The Global Automotive Electric Power Steering (EPS) Market is at the forefront of automotive innovation, witnessing a transformative shift towards advanced steering technologies. As vehicles increasingly adopt steer-by-wire systems, integrate with driver monitoring for enhanced safety, prioritize energy efficiency, and offer personalized haptic feedback, the EPS market is shaping the future of driving experiences. With the application of Artificial Intelligence, the industry is creating smart EPS systems that adapt to individual driving styles, contributing to the evolution of autonomous driving. Despite challenges related to cybersecurity and repair complexity, the Automotive EPS Market is propelling the automotive industry towards a more connected, efficient, and engaging driving future.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.   

Automotive Electric Power Steering Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Column Type, Pinion Type, and Dual Pinion Type), By Component Type (Steering Rack/Column, Sensor, Steering Motor, and Other), By Vehicle Type (Passenger Cars and Commercial Vehicles), By Region, Competition, 2018-2028”, has evaluated the future growth potential of Global Automotive Electric Power Steering Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Automotive Electric Power Steering Market.                

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