Increasing number of nuclear families, combined with a booming birth rate are the leading factors driving the global baby safety products market during the projected period.
According to TechSci Research report, “Baby Safety Product Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F” The baby safety product market is expected to grow at impressive rate through 2027 on account of increased government initiatives to stop the rising rate of infant deaths. The key elements driving the global market are an apparent preference for nuclear families, rising consumer purchasing power, increasing needs and awareness about infant protection, and rising infant mortality rates. Furthermore, consumers are buying more baby monitors thanks to the growing popularity of online retail platforms.
The significant rise in parental concern over their children’s health and hygiene is a primary driver of the Baby Product Market’s expansion. Many doctors advise parents to use personal care products frequently to nourish their children’s skin. Growth in the baby product market is anticipated to be fueled by new products with low risks to the environment and public health and market penetration in underserved rural areas.
The demand for baby products has grown significantly due to increased disposable income and the population’s spending power on such superior quality products that ensure improved baby health. Demand for baby food specifically formulated for infants and toddlers aged six months to two years and containing fewer pesticide residues is growing due to increased knowledge of the health advantages of doing so.
The online channel is experiencing the fastest growth rate as it offers different products on a single platform with their description, details, brand, specification, etc., giving merchants an alternative to the conventional store. For instance, in 2021, the brand Chicco launched its e-commerce website to make its products available directly to customers in India. The website offers different product categories such as fashion, travel (strollers, high chairs, Baby Car Seats), and toys in a single place. Moreover, Adorable Tots, a UK-based baby safety products company, also provides different products on their website. The company offers a wide range of Baby Car Seats, Pushchairs & Prams, Feeding & Caring, rain covers, foot muffs, etc.
Browse over XX market data Figures spread through 110 Pages and an in-depth TOC on the “Baby Safety Product Market“
The baby safety product market is segmented based on the type, distribution channel, end-user, and region. The distribution channel segment is divided into specialty stores, supermarkets/hypermarkets, exclusive stores, online, and others. The segment’s growth is anticipated to be boosted by several factors, including an increase in internet users, a fast-paced lifestyle, smartphones, and the penetration of e-commerce platforms. Additionally, features like product comparison, thorough product descriptions, and simple exchange and refund options are helping customers feel at ease with online shopping and increasing sales.
Key market players operating in baby safety product market include:
- Artsana Spa
- BRITAX ROMER Kindersicherheit GmbH
- Dex Products Inc.
- Dorel Industries Inc.
- Goodbaby International Holdings Ltd.
- Jané Group
- KidKusion Inc.
- Newell Brands Inc.
- Nuna International BV
- RECARO Holding GmbH
Various companies provide baby safety products, such as Artsana Spa, a leading Italian company in the parenting sector, and are active globally. The company’s extensive brand portfolio addresses all the issues that society, the environment, and parenting can bring. The company caters to all parents, families, couples, and individuals with a broad selection of baby care products, mono-brand, multi-brand baby retail, and a more comprehensive range that includes cosmetics and supplements.
Also, Goodbaby International Holdings Ltd is a group that provides products for children, including cribs, bicycles and tricycles, car safety seats, strollers, clothing, and home textiles, feeding, nursing, and personal care items, and other products, to millions of families through design, research, development, manufacturing, marketing, and sales. Germany, the US, and China are the mother markets for Goodbaby International, which provides services to families worldwide.
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“Product innovation is a significant trend that is expected to have an impact on organic growth over the forecasted period. To better protect babies, the government is also enacting stricter regulations and laws governing baby safety products, requiring that these businesses submit their goods to extensive testing before being approved for sale. Due to the wide range of products available to meet specific needs related to baby weight and age requirements, as well as the growing popularity of the internet channel, the market is growing.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Baby Safety Products Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027F Segmented By Type (Baby Monitors, Baby Car Seats, Baby Strollers, Others (Toilet Locks, Safety Gates, Plug Protector, etc.), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Exclusive Stores, Online and Others), By Region”, has evaluated the future growth potential of baby safety products and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in baby safety products globally.
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