Barbeque Grill Market [2028] Global Trends, Growth, and Forecast

The global barbeque grill market is experiencing robust growth, driven by the increasing culture of barbeque-cooked food in both residential and commercial sectors. Countries such as the United States and Canada are influencing market expansion significantly.

Additionally, changing lifestyles and the growing demand for high-end products for indoor and outdoor cooking are further accelerating market growth.

Understanding Barbeque Grills

A barbeque grill is a cooking device that applies heat from below to prepare food. It is available in three main variants:

• Gas Grills – These grills use propane or natural gas for quick and efficient cooking.

• Charcoal Grills – These traditional grills use charcoal to generate intense heat and a smoky flavor.

• Electric Grills – These grills use electricity to heat up the grill, offering a cleaner and more convenient option.

Due to their ability to provide a significant amount of heat, barbeque grills are widely used for cooking meat and vegetables quickly, contributing to the steady market growth.

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Barbeque Grill Market Insights and Growth Trends

The Rising Popularity of Barbeque Grilling in North America

According to the U.S. Census, approximately 79.1 million Americans use barbeque grills for outdoor cooking. Additionally, 79% of Americans prefer cooking on a barbeque with family and friends instead of dining at restaurants. Since 2020, U.S. consumers have purchased around 21 million grills and smokers, leading to a revenue of approximately USD 6.1 billion in 2021, representing a 14% increase from the previous year. These statistics highlight the continuous surge in demand for barbeque grills in North America.

Increasing Demand for Electric Barbeque Grills

In recent years, electric grills have gained popularity due to their ease of use compared to gas and charcoal grills. Some key factors contributing to their rising demand include:

• No requirement for gas or charcoal, making them more environmentally friendly.

• Compact design, making them portable and suitable for both indoor and outdoor cooking.

• Easy maintenance as they do not produce ash or soot.

These factors are increasing the preference for electric barbeque grills, further driving global market growth.

Outdoor Cooking Trend Fueling Market Growth

The trend of outdoor cooking, particularly on weekends and during vacations, is a major driver of the barbeque grill market. According to the Hearth, Patio & Barbecue Association (HPBA), about 64% of U.S. adults and 72% of Canadian adults own a grill or smoker. Additionally, many consumers use their grills for:

• Birthday parties (45%)

• Camping trips (19%)

• Vacations (17%)

• Tailgating at sporting events (10%)

Furthermore, increasing demand for barbecued meats such as chicken, pork, and beef in regions like Argentina, Australia, Japan, South Africa, South Korea, and Indonesia is expected to boost market growth.

Technological Advancements in Barbeque Grills

To cater to evolving consumer preferences, manufacturers are incorporating new technology features into barbeque grills. Some innovations include:

• Adjustable heat settings

• Easy ignition systems

• Touchscreen controls

• Wi-Fi and Bluetooth connectivity for remote monitoring

• Voice recognition integration

For instance, Weber has extended its range of internet-enabled grills to include gas models with Bluetooth and Wi-Fi connectivity. Spectrum has introduced the George Foreman smokeless grill, which produces 80% less smoke than previous models. These technological advancements are expected to drive the market further.

Barbeque Grill Market Segmentations

The global barbeque grill market is segmented based on product type, end-user, and distribution channel.

By Product Type

1. Gas Grills – Preferred for their quick heating and easy-to-use features.

2. Charcoal Grills – Known for their ability to provide a smoky flavor to food.

3. Electric Grills – Increasing in popularity due to convenience and environmental benefits.

By End-User

1. Residential – Individuals using barbeque grills at home for personal cooking and entertainment.

2. Commercial – Includes restaurants, hotels, and event caterers that use barbeque grills for large-scale cooking.

By Distribution Channel

1. Supermarkets/Hypermarkets – Large retail outlets offering a wide variety of grill brands.

2. Multi-Branded Stores – Stores selling multiple brands under one roof.

3. Retail Stores – Standalone shops specializing in grilling equipment.

4. Online Platforms – E-commerce websites offering a vast selection of barbeque grills with home delivery options.

5. Others – Includes direct sales and distributor/dealer sales.

Regional Market Analysis

The barbeque grill market is analyzed regionally to identify growth trends and opportunities:

• North America – Leading the market due to the high adoption of outdoor cooking and the presence of major manufacturers.

• Europe – Growing demand due to the increasing popularity of outdoor and backyard grilling.

• Asia-Pacific – Rising disposable income and changing lifestyles contribute to market expansion.

• South America – Increasing demand for barbequed meat in countries like Argentina and Brazil driving growth.

• Middle East & Africa – Expanding food service industry and growing interest in Western-style cooking fueling demand.

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Key Barbeque Grill Market Players

Several leading companies are driving innovation and competition in the global barbeque grill market. Major market players include:

• Masterbuilt Manufacturing LLC

• Char-Broil LLC

• Weber Inc.

• Landmann Ltd

• The Coleman Company Inc.

• Spectrum Brands, Inc.

• The Middleby Corporation LLC

• KCD IP, LLC (Kenmore)

• Traeger Pellet Grills LLC

• Dean Forge Ltd.

• The Lapa Company UK Ltd (FIRE MAGIC)

These companies are investing in research and development, product innovation, and marketing strategies to expand their market presence.

Conclusion

The global barbeque grill market is poised for significant growth due to increasing consumer interest in outdoor cooking, technological advancements, and rising demand for convenient cooking solutions.

The surge in electric grill adoption, coupled with the strong barbeque culture in North America, is expected to drive market expansion further.

As companies continue to innovate and adapt to changing consumer preferences, the barbeque grill industry is set to witness continuous development in the coming years.

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