Increasing consumer preference for convenient & healthy snacking and rise in number of coffee shops are acting as key growth driver for United States biscuit market.
According to TechSci Research report, “United States Biscuit Market By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo a substantial growth during the forecast period owing to rising demand for no additive, low-sugar & low calorie biscuits and growing awareness pertaining to the consumption of a balanced and healthy diet.
Furthermore, increasing consumer preference for convenient and healthy snacking and growing coffee shop culture with emergence of Starbucks, Caribou Coffee Outlets, among others are acting as major support for the growth of United States biscuit market. Also, availability of biscuits in various flavors such as chocolate, fruits, etc. is attracting consumers of all age groups.
Moreover, manufacturers are coming up with new and gourmet variety of biscuits like hand made biscuits which are believed to be rich in taste and are popular as high end products. The outbreak of COVID-19 and nationwide lockdown had significantly increased the demand for ready to eat, healthy food items with longer shelf life thereby propelling the growth of United States biscuit market.
With growing health consciousness, many manufactures are using low-calorie sweeteners, whole wheat and other grains in their products which is attracting health conscious consumers in United States. Apart from that, cream filled sweet biscuits are also among one of the favorite biscuit varieties, especially among teenage and younger age group in the country.
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United States biscuit market can be segmented based on type, packaging, distribution channel and region. Based on type, the market is bifurcated into crackers & savoury biscuits and sweet biscuits. Among them, crackers & savoury biscuits segment is expected to hold a significantly larger market share during the forecast period due to changing consumer trends and demands towards healthier alternatives over the conventional sweet snack options. Moreover, these biscuit are available in a wide range of flavors which is also driving the segmental growth.
Based on distribution channel, United States biscuits market can be segmented into offline and online channels. The offline channel is further categorized into hypermarkets/ supermarkets, convenience stores, independent small grocers and others. Among the two, online segment is expected to undergo fastest growth during the forecast period on account of thriving e-commerce industry and increasing consumer preference to shop grocery items online.
Major players operating in the US biscuit market are Mondelez International, Plc, The Kellogg Company, Parle Products Pvt. Ltd., Britannia Industries Limited, United Biscuits Company, Snyder’s-Lance, Interbake Foods LLC, Cheryl & Co, Richmond Baking Company and Abimar Foods Inc., among others. Key market players are adopting growth strategies such as product innovation, mergers & acquisitions and collaborations.
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“Biscuit market has evolved as a strong market over the years in United States. With increasing working population and prevalence of lifestyle dieses such as obesity in the country, manufacturers are marketing their products as free of saturated fats, trans fats and artificial flavors & sweeteners. Some of the leading biscuit companies are also adopting technologically advanced machinery in order to establish a fully integrated network ranging from automate baking to packaging,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based United States management consulting firm.
“United States Biscuit Market By Type (Crackers & Savoury Biscuits v/s Sweet Biscuits), By Packaging (Pouches/Packets, Boxes, Cans/Jars, Others), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online, Others), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of biscuit market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in United States biscuit market.
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