Increasing inclination of Chinese consumers towards no additives, healthier biscuits and thriving e-commerce industry are acting as key growth driver for China Biscuit market.
According to TechSci Research report, “China Biscuit Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Biscuit, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlours/Salon, Multi Branded Retail Stores), Online), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo a substantial growth during the forecast period owing to rising demand for no additive, healthier biscuits among Chinese consumers coupled with increasing penetration of variety of biscuits in the market. Moreover, growing number of working population is also leading to high demand for convenient snack items like biscuits. Apart from this, rising per capita disposable income, thriving FMCG industry and increasing number of bakeries in the country are some other key factors propelling the growth of China biscuit market. Also, availability of biscuits in attractive and convenient packaging is attracting new consumers.
Additionally, growing awareness pertaining to the consumption of a balanced and healthy diet along with increasing demand for biscuits from almost all sections of the population, from a child to senior citizens are augmenting the growth this market. Also, changing lifestyle with more western influence is another factor leading to increased consumption of biscuits in China. Furthermore, manufactures are focusing on using clean and high nutrient ingredients to meet the growing demand from health conscious consumers. Nuts, dairy and coarse grains form the most highly used ingredients used for biscuits in China. With thriving e-commerce industry and entry of various foreign biscuit brands in the market, China biscuit market is poised to grow significantly in the next five years.
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China biscuit market can be segmented based on type, distribution channel and region. Based on type, the market is segmented into plain biscuit, cookies, sandwiched biscuit, crackers and crispbreads and others. Among them, crackers and crisp breads are expected to witness high demand during the forecast period. The reasons can be attributed to increasing consumer awareness towards health and fitness which is making them buy crackers and crispbreads as they are mostly made of natural and healthy ingredients.
Based on distribution channel, China biscuit market can be segmented into offline and online channels. The offline channel is further categorized into hypermarkets/ supermarkets, convenience stores, independent small grocers and others. Among the two distribution channels, the online segment is expected to undergo highest CAGR during the forecast period owing to increasing growth of e-commerce sites and growing internet penetration in the country.
Major players operating in the China biscuit market are Mondelez China, Orion China, Want Want China Holdings Limited, Fujian Dali Group, Liwayway (China) Co., Ltd., Danisa, Jiangzhong Pharmaceutical Co. Ltd (Hougu biscuits), Silang Co. Ltd and Huamei. Key growth strategies being adopted by leading companies are product innovation, collaborations, partnerships and mergers & acquisitions.
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“Improvement in production technologies is serving as a key aspect for China biscuit market growth. The country is witnessing demand for both savory and sweet biscuits. With the burgeoning number of convenience stores in China, the demand for packaged food like biscuits is relatively high. Biscuit manufacturers are now focusing on reducing sugar, fat and artificial additive content from their products,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based China management consulting firm.
“China Biscuit Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Biscuit, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlours/Salon, Multi Branded Retail Stores), Online), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of biscuit market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in China biscuit market.
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