The Brazil pet grooming products market is anticipated to register an impressive compound annual growth rate (CAGR) during the forecast period.
This growth is driven by factors such as rising pet humanization, increasing pet ownership, and greater health consciousness among pet owners. Additionally, the growing disposable income of Brazilian households and changing lifestyles have significantly contributed to the expansion of the market. More consumers are seeking premium grooming products that cater to the specific needs of different pet breeds and species.
Overview of Pet Grooming in Brazil
Pet grooming encompasses a range of services, including bathing, combing, clipping, styling, and nail trimming. The overall health and hygiene of pets, particularly dogs and other domestic animals, significantly depend on proper grooming.
Beyond aesthetics, grooming helps prevent infections, controls shedding and improves overall pet well-being. The increasing awareness of the importance of pet hygiene among pet owners has driven the demand for high-quality grooming products that ensure both safety and efficacy.
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Pet Ownership Statistics
According to the Brazilian Association of the Pet Products Industry (Abinpet), in 2021, Brazil had over 141.6 million pets, including:
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55.1 million dogs
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24.7 million cats
Additionally, The Brazilian Institute of Geography and Statistics (IBGE) found that approximately 75.4% of pet owners vaccinated their animals against rabies in the 12 months before a 2013 poll. Rabies vaccination is mandatory in Brazil, further emphasizing pet care awareness. The high rate of pet adoption and ownership in Brazil continues to drive the demand for pet-related products, including premium grooming products that offer specialized care for different coat types and skin sensitivities.
Pet Bird Population
Brazil is home to the world’s largest population of pet birds, with approximately 191 million. This number is significantly higher than Italy, which ranks second with only 13 million pet birds. The variety of species kept as pets is vast, as Brazil boasts over 1,840 known bird species. The increasing popularity of exotic birds as pets has also driven demand for specialized grooming products, including feather conditioners, vitamin-enriched sprays, and specialized perches that help maintain optimal feather health.
Brazil Pet Grooming Products Market Growth Drivers
Rising Demand for Pet Grooming Products
The increasing preference for pet grooming services and related products has led to higher product prices and sales. Notably, high-end human brands are now offering specialized grooming products for pets. The premiumization trend in the pet care industry has led to the introduction of innovative products, such as medicated shampoos, hypoallergenic grooming solutions, and pet-friendly fragrances. Consumers are now more inclined to purchase products that align with their own personal grooming preferences, further fueling market growth.
Impact of E-commerce
E-commerce is becoming a dominant distribution channel for pet grooming products in Brazil. During the COVID-19 pandemic, pet owners increasingly turned to online channels, leading to a 48% increase in e-commerce transactions compared to 2020. Online platforms offer convenience, a wider range of product choices, and competitive pricing, making them an attractive option for pet owners. Many brands have also leveraged digital marketing strategies, social media engagement, and influencer partnerships to promote their grooming products and build strong customer loyalty.
Expansion of the Pet Industry
In 2021, Brazil’s pet industry comprised over 285,000 businesses, including:
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Pet stores
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Veterinary clinics
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Agro stores
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Food retail outlets
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Pet food industries (over 180 officially recognized)
The continuous growth of these businesses supports the increasing demand for pet grooming products. The rising number of pet salons and mobile pet grooming services has further boosted the accessibility of grooming products. Additionally, advancements in pet care technology, such as self-cleaning brushes and automated pet bathing stations, have contributed to the market’s dynamic evolution.
Market Trends
New Product Launches Fuel Market Growth
Brazilian manufacturers are focusing on innovation to meet pet owners’ expectations. In 2021, Unilever introduced Cafuné, a pet care brand offering products such as shampoos, conditioners, training pads, wipes, and home cleaning solutions. Cafuné’s line is endorsed by veterinarians and holds the “People for the Ethical Treatment of Animals (PETA)” approval, signifying its commitment to cruelty-free products. Other companies are also investing in research and development to launch organic, hypoallergenic, and therapeutic grooming products to cater to pets with sensitive skin and allergies.
Rising Pet Humanization
The trend of pet humanization has led owners to treat their pets as family members. With Brazil ranking third globally in pet ownership (76% of families owning at least one pet), the demand for high-quality grooming products has surged. Consumers are actively seeking luxurious grooming products to enhance their pets’ appearance and hygiene.
This has led to a growing preference for spa-like treatments, scented shampoos, moisturizing paw balms, and fur-detangling sprays that provide a more holistic grooming experience.
Growth of Organic Pet Grooming Products
With increasing awareness of the harmful effects of chemicals in pet grooming products, many owners prefer organic and environmentally friendly alternatives. For example, Petpost in Brazil offers organic paw wipes for dogs, using naturally derived ingredients and recyclable packaging. Organic grooming products are free from sulfates, parabens, artificial dyes, and fragrances, making them a safer choice for pets with sensitive skin. The rising demand for sustainable and cruelty-free pet products has prompted manufacturers to adopt eco-friendly production practices and biodegradable packaging solutions.
Brazil Pet Grooming Products Market Segmentation
The Brazil pet grooming products market is segmented into:
By Pet Type
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Dogs
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Cats
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Horses
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Others (birds, reptiles, small mammals, etc.)
By Product Type
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Shampoos & Conditioners
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Combs & Brushes
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Clippers & Scissors
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Others (pet wet sheet gloves, wipes, hair dryers, etc.)
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By Distribution Channel
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Supermarkets/Hypermarkets
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Groomers Mall
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Online Stores
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Others (retail & pharmacy)
By Region
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North
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Northeast
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South
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Central-West
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Southeast
Key Brazil Pet Grooming Products Market Players
Major companies in Brazil’s pet grooming products market include:
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Mendota Pet
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PAWS CLUB LIMITED
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Wahl Clipper Corporation
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Petkin, Inc.
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Ferplast S.p.A.
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Arava Pet Spa Ltd
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Fetch For Pets, LLC
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Chalesco
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Brasgroup
These key players are focusing on expanding their product portfolios, investing in marketing strategies, and adopting sustainable production methods to strengthen their market presence. Collaborations with veterinarians and pet care experts are also being utilized to enhance product credibility and consumer trust.
Conclusion
The Brazil pet grooming products market is experiencing significant growth due to increasing pet humanization, the expansion of the pet industry, and rising demand for organic grooming products.
E-commerce is playing a crucial role in shaping the industry, providing convenience and accessibility to consumers. With continuous product innovations and an increasing number of pet-related businesses, the market is poised for sustained expansion in the coming years.
Additionally, as pet owners become more conscious of their pets’ health and well-being, the demand for premium, organic, and innovative grooming solutions is expected to rise, creating lucrative opportunities for businesses in this sector.
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