Rising consumption of alcoholic beverages, growing demand for mixers, and increasing cocktail culture in both developed and emerging economies is expected to drive the global cocktail mixer market growth.
According to TechSci Research report, “Cocktail Mixer Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F”, Cocktail drinks are mixed drinks with at least two cocktail ingredients, typically containing alcohol. Cocktails frequently include a base liquor, such as vodka or gin, and additional flavorings, such as fruit juice. The consumption of alcoholic beverages such as vodka, gin, and cocktails may be responsible for the market’s expansion. The industry’s growth will also be accelerated throughout the forecast period by an increase in the demand for cocktail mixers, which are used to enhance the flavor of various cocktails. Furthermore, the ongoing development of novel products and attractive inventive packaging is a significant industry trend fueling the demand for cocktail mixer market in emerging countries.
Owing to the growing popularity of cocktail mixers, consumers’ preference for cocktail drinks with different flavors and tastes is growing, which is accelerating market expansion. Additionally, millennials and young working professionals favor drink flavored drinks over alcohol content, driving the industry’s development. Additionally, consumers have started to switch to low-alcohol cocktails as they have become more health conscious, thereby driving the global cocktail mixer market.
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The global cocktail mixer market is segmented based on the product type, end-user, region, and competitive landscape.
On the basis of product type, the market is segmented into tonic water, bitter lemon, ginger beer, ginger ale, and others (hoppy, squirt, etc.). Among these, the ginger beer holds the largest share in the global cocktail mixer market because consumers are becoming health conscious and want to stay fit and in good shape.
Ginger is a component of ginger beer and ginger has several health benefits, including anti-nausea, anti-inflammatory, antiseptic, antibacterial, and antiviral properties. In addition, it contains large amounts of calcium, magnesium, phosphorus, potassium, sodium, iron, and vitamins A, B, C, and E, and B and also aids in weight loss.
On the basis of end-user, the global cocktail mixer market is segmented into commercial and residential. Among these, the commercial end-user segment held the largest share in the global cocktail market in 2021. The commercial segment, which includes on-premise consumption in settings such as bars, restaurants, hotels, and nightclubs, fuels the market growth. Alcoholic drinks are used as base ingredients in various cocktails to enhance flavor, including gin, brandy, cachaça, tequila, rum, vodka, and whiskey. The expansion of outlets, promotions offering free drinks at bars, price reductions, and competition in the restaurant industry are all factors that are expected to drive the global cocktail mixer market growth.
On the basis of region, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. Among these regions, Europe held the largest share in the global cocktail mixer market during the forecast period. The region is recognized for the high levels of alcoholic beverage acceptance and consumption in the UK, Germany, France, Spain, and Italy, as well as for the cocktail’s widespread consumer appeal. Additionally, the growing acceptance of cocktails in the European region is owing to pubs and bartenders, which has impacted the development of super-premium beverages. It has started combining premium tonic waters with high-end liquor brands. Socioeconomic factors, such as significant urbanization and shifting lifestyles in the U.K., Germany, and France, positively impact the development and consumption of alcoholic beverages and cocktail mixers such as club soda and tonic water.
Key market players in the Global Cocktail Mixer Market include:
- Fever-Tree
- Keurig Dr Pepper, Inc.
- The Coca-Cola Company
- The London Essence Company
- Three Cents
- Fentimans
- Thomas Henry GmbH
- EAST IMPERIAL BEVERAGES CORPORATIONQ Mixers
- Britvic plc
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“Increasing popularity of parties and cocktail culture worldwide helps boost the demand for cocktail mixers. Companies are creating and introducing new mixer flavors in response to consumer preferences, which could accelerate the industry’s growth. Additionally, young people worldwide have evolved in terms of their tastes and options in alcoholic beverages. In addition, the market is expanding quickly owing to increasing spending on traditional alcoholic beverages such as tonics and gin, as well as a variety of drinks that make consumers happy.” Said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Cocktail Mixer Market, Global Industry Size, Share, Trends, Opportunity, and Forecast, 2017-2027, Segmented By Product Type (Tonic Water, Bitter Lemon, Ginger Beer, Ginger Ale and Others (Hoppy, Squirt, etc.)), By End User (Commercial Vs. Residential), By Region, By Competition, has evaluated the future growth potential of cocktail mixer globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the cocktail mixer market.
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