Growing interest in gardening and adoption of quality living standards is expected to drive the demand for Kenya floriculture market in the forecast period.
According to TechSci Research report, “Kenya Floriculture Market By Flower Type (Cut Flower, Loose Flower, Bedding & Garden Plants, Potted Flowering Plants, Foliage Plants), By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others), By Application (Aesthetic & Decorative Purposes, Flavours & Fragrances, Natural Colors, Medicines, Others), By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial), By Region, Competition Forecast & Opportunities, 2026”, the Kenya floriculture market is expected to witness steady growth in the forecast period, 2022-2026. Floriculture is a part of horticulture practice and focuses mainly on the cultivation of flowers and ornamentals plants for both personal and commercial use. The rise in the disposable income of the consumers is increasing their expenditure capacity to buy flowers for different purposes. The growing demand for high-quality flowers across the globe and the adoption of advanced technologies for floriculture practices in Kenya is expected to surge the yield thereby accelerating the growth of the floriculture market. The adoption of online sales channels by the market players to increase the sales of the floriculture market is expected to pave the way for the floriculture market growth. Market players are providing the facility of quick home delivery along with offering lucrative discounts to attract more customers to purchase from their websites. They are also creating a personalized experience by adding cards or different gift items along with flowers to celebrate different occasions like birthdays, anniversaries, special days, among others. The growing awareness about the benefits of practicing yoga and the use of flowers for making ointments or essential oils is boosting the demand of the floriculture market. Flowers can be used as a raw material in the personal care & cosmetics market and also in the pharmaceutical industry thereby increasing the demand for flowers for different purposes. Various fresh flower scents are used for the treatment of disturbed sleep patterns, insomnia, and others as some flowers consist of medicinal properties and are in high demand in different parts of the globe.
The outbreak of the COVID-19 pandemic affected the Kenya floriculture market adversely. The demand for the flowers decreased dramatically owing to the cancellation of the weddings and other social events to follow the COVID-19 protocols and follow social distancing. The disruption in the supply chain was observed which led to putting a negative impact on the floriculture market demand. Flights got canceled that resulted in low exports of flowers in other countries thereby leading to huge losses suffered by the farmers. The market is expected to pick up the pace after the relaxations are given by the leading authorities for import and export activities.
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Kenya floriculture market is segmented into flower type, distribution channel, application, end use, regional distribution, and company. Based on the flower type, the market can be divided into cut flower, loose flower, bedding & garden plants, potted flowering plants, and foliage plants. The cut flower segment is dominating the market and is expected to maintain its dominance throughout the forecast period, 2022-2026. The main cut flowers in Kenya including roses, alstroemeria, hypericum, arabicum, carnations, and several summer flowers are in high demand in the region. Increasing demand for cut flowers for personal use and for gifting purposes on different occasions is driving the demand for the cut flower segment.
Karen Roses Company, The Kariki Group, Karuturi Kenya Limited, Oserian Development Company Limited, Carzan Flowers Limited, Beauty Line Ltd, Sian Roses Group, Batian Flowers Ltd., AAA Growers Limited, Desire Flora (K) Ltd, Africalla Kenya Limited, Benev Flora Ltd., among others are some of the leading players operating in Kenya floriculture market. Floriculture farmers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several floriculture providers are coming up with their technologically advanced offerings.
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“High-end investments by the leading authorities to promote the floriculture farming practice and the launch of favorable policies to attract foreign investments are expected to create lucrative opportunities for the growth of the floriculture market in the predicted period. Market players are implementing advanced technologies to upgrade the existing infrastructure and invent high-quality seeds and fertilizers to fuel the floriculture market growth. Improving economic conditions in Kenya and the growing demand of the floriculture industry both for commercial and personal purposes is expected to propel the floriculture market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Kenya Floriculture Market By Flower Type (Cut Flower, Loose Flower, Bedding & Garden Plants, Potted Flowering Plants, Foliage Plants), By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others), By Application (Aesthetic & Decorative Purposes, Flavours & Fragrances, Natural Colors, Medicines, Others), By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial), By Region, Competition Forecast & Opportunities, 2026”, has evaluated the future growth potential of Kenya floriculture market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Kenya floriculture market.
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