Increase in the rate of alcohol consumption and the growing preference for low-alcohol beverages to drive Europe Seltzer Market through 2026.
According to TechSci Research report, “Europe Seltzer Market By ABV Content (Less Than and equal to 5%, More Than 5%) By Distribution Channel (Convenience stores, online, supermarkets/hypermarkets, others) By Packaging (Bottle, Can), Company Forecast & Opportunities, 2026”, The Europe seltzer market to grow at a steady rate in the forecast period. Hard seltzer is a form of beverage containing a mix of sparkling water, alcohol and often consists of fruity flavors. It is often fermented to form alcohol. Hard seltzer comes in a variety of flavors such as tangerine, watermelon, and lemon. The launch of new products and fruit flavors by the market players and the introduction of a new fermentation process to synthesize the seltzer is expected to fuel the seltzer market growth. Market players are adopting attractive marketing and social media campaigns to attract consumers and increase sales. Key players are hiring celebrities and social media influencers to expand the reach of their seltzer brands. The increase in the expenditure capacity of the consumers and the growing youth population in the region is expected to influence the growth of the seltzer market in the next five years. Consumers are preferring flavored drinks with low alcohol content and the seltzer provides low-alcohol content, gluten-free beverages that is the major reason for the high demand for seltzer in the region.
The COVID-19 outbreak across the world which has been declared as a pandemic by World Health Organization has affected several countries adversely. Leading authorities in Europe imposed lockdown restrictions and released a set of precautionary measures to contain the spread of novel coronavirus. The manufacturing units were temporarily shut down which stopped the operation at the critical assembly centers. Disruption in the supply chain was observed due to the restrictions imposed on import, export activity, and cross-border trade. Consumers started spending only on the purchase of essential items due to the adverse effect on the economy. Also, the restrictions on social gathering and the temporary closure of bars impacted the growth of the seltzer market adversely.
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Europe seltzer market can be segmented into ABV content, distribution channel, packaging, regional distribution, and company. Based on the ABV content, the market can be divided into less than and equal to 5%, and more than 5%. The less than and equal to 5% segment is expected to witness growth in the forecast period, 2022-2026. The rise in health awareness among the consumers and the change in preference towards the adoption of low alcohol-containing beverages is expected to fuel the growth of this segment in the next five years. Based on the distribution channel, the market can be divided into convenience stores, online, supermarkets/hypermarkets, and others. The online segment is expected to witness the fastest incremental growth in the next five years owing to the lucrative discounts and offers given by the companies to attract the consumers and the facility for quick dispatch and delivery offered by the market players.
Lifestyle changes and changes in consumer preferences are expected to fuel the growth of the seltzer market in the next five years. An increase in the consumption of carbonated beverages and a rise in the health-consciousness of people is accelerating the demand for the seltzer market. Seltzer contains lower calories, is gluten-free, and has high nutritional value. Seltzers are provided with alternative alcohol bases to satisfy the different consumer needs. The rising demand for low-alcohol and low-calorie-containing beverages is fostering the demand for seltzer in Europe as seltzer contains lower carbohydrate content and reduced-calorie compared to other beers and other mixed drinks.
Europe seltzer market can be segmented into ABV content, distribution channel, packaging, regional distribution, and company. Based on packaging, the market can be bifurcated into the bottle and can. The bottle segment is expected to dominate the market in the forecast period, 2023-2027, owing to the better aesthetic experience offered by the bottles than cans. Due to the transparent nature of the bottles, the material inside the bottle can be displayed more efficiently, which is the major reason for its high preference among the consumers.
The major players operating in the Europe seltzer market include Anheuser-Busch InBev, Constellation Brands (Corona Seltzer), Boston Beer Company (Truly Hard Seltzer), San Juan Seltzer Inc., MillerCoors (Henry’s Hard Sparkling Water), Diageo (Smirnoff Seltzers), Molson Coors (Vizzy Hard Seltzer), Boathouse Beverage Co., Future Proof Brands LLC, Lift Bridge Brewing Co., White Claw Hard Seltzer (Mark Anthony Brands International), and others. Major companies are developing advanced technologies to stay competitive in the market. Other competitive strategies include mergers & acquisitions.
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Anheuser-Busch InBev, Constellation Brands (Corona Seltzer), Boston Beer Company (Truly Hard Seltzer), San Juan Seltzer Inc., MillerCoors (Henry’s Hard Sparkling Water), Diageo (Smirnoff Seltzers), Molson Coors (Vizzy Hard Seltzer), Boathouse Beverage Co., Future Proof Brands LLC, Lift Bridge Brewing Co., White Claw Hard Seltzer (Mark Anthony Brands International) and others are the leading players operating in Europe Seltzer Market. Standing electric scooter manufacturers are increasingly focusing on developing and manufacturing high-tech products for standing scooters in Europe. To meet evolving customer demand with respect to better efficiency and durability, several standing electric scooter manufacturers are coming up with their technologically advanced offerings.
“Strong economic growth and the adoption of western culture coupled with the growing number of youth millennials consuming seltzer is expected to drive the demand for the seltzer market in the next five years. The leading authorities are encouraging tourism activity in Europe and introducing supportive government policies boosting the tourism industry which in turn is expected to surge the number of tourists in the country and thereby influence the sales of seltzer in the region. An increase in the number of coffee stations and bars in the country and the rapidly changing consumer preference and changes are expected to drive the demand of the seltzer market till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Europe Seltzer Market By ABV Content (Less Than and equal to 5%, More Than 5%) By Distribution Channel (Convenience stores, online, supermarkets/hypermarkets, others) By Packaging (Bottle, Can), Company Forecast & Opportunities, 2026” has evaluated the future growth potential of Europe seltzer market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Europe seltzer market.
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