Growing inclination of people towards premium products coupled with increasing disposable income to drive global fabric softeners and conditioners market
According to TechSci Research report, “Global Fabric Softeners and Conditioners Market By Form (Liquids, Sprays, Tablets, Others (Beads)), By Active Ingredient (Cationic Fabric Softeners, Anionic Fabric Softeners), By Application (Household, Commercial), By Distribution Channel (Online & Offline), By Region, Forecast & Opportunities, 2025”, the market is expected to grow substantially during the forecast period. Growing consumer preference for premium clothes has resulted in increased demand for fabric softeners and conditioners as they help maintain the softness of clothes and have the ability to enhance the life span of fabric. Also, growing inclination of millennials toward premium products has led to the demand for fabric softeners and conditioners. Manufacturers are coming up with new and eco-friendly fabric softeners and conditioners, which is further escalating their market growth.
Moreover, benefits of fabric softeners and conditioners, such as eliminating static cling and ensuring the longevity of clothes is further augmenting their demand. Increase in population of working women, middle-class families and increasing disposable incomes are some key factors driving the growth of this market. Consumers are realizing the benefits of fabric softeners and conditioners in terms of money and quality. Additionally, growing awareness regarding increasing water pollution and environmental issues associated with extensive use of detergents is making consumers buy eco-friendly products, thereby fueling the demand for fabric softeners and conditioners globally.
However, there are certain factors restricting the growth of global fabric softeners and conditioners market. The overuse of fabric softeners and conditioners tend to damage the fabric. Also, in some cases, respiratory problems and skin irritation has been associated with the use of fabric softeners and conditioners. Stringent government regulations in various countries is also creating challenge for the manufacturers. These factors are limiting the overall growth of global fabric softener and conditioners market.
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The global fabric softeners and conditioners market is segmented based on form, active ingredient, application, distribution channel and region. Based on form, the global fabric softener and conditioners market is segmented into liquids, sprays, tablets and others. Among them, the liquid fabric softeners and conditioners are the most widely used. They currently dominate the global market and are expected to grow further during the forecast period as they provide easy wash, while ensuring that the softness of the cloth is maintained. Also, some leading companies have introduced liquid fabric softeners and conditioners, which are suitable for washing machines. This has led to high popularity of liquid fabric softeners and conditioners among both household and laundry services.
Based on application, the global fabric softener and conditioners market is segmented into household and commercial. The commercial segment which includes laundry and hospitality services, accounts for the largest market share globally. With the growing number of laundry services and hotels, there is a growing demand for such products. Also, hospitality industry requires fresh and stain free towels, bed sheets, and other products to maintain hygiene. Hence, fabric softeners and conditioners derive huge demand from these sectors.
Major players operating in the global fabric softener and conditioners market include AlEn USA LLC, Caldrea Inc., Church & Dwight Co. Inc., Colgate-Palmolive Company, Dropps, Henkel AG & Co. KGaA, The Sun Products Corporation, Kao Corporation, LG Household and Healthcare, Lion Corporation, Melaleuca Inc., Pigeon Home Products Corporation, Procter & Gamble Co., Reckitt Benckiser Group PLC and Unilever PLC. The market players are working on bringing innovative and more eco-friendly products to cater to the growing market demand.
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“Gone are the days when fabric softeners and conditioners used to be premium products. With the wide range of products available at cheaper rates in the market, the demand for fabric softeners and conditioners has grown tremendously in recent years. However, the manufacturers still need to work on the quality of ingredients being used in fabric softeners and conditioners,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Fabric Softeners and Conditioners Market By Form (Liquids, Sprays, Tablets, Others (Beads)), By Active Ingredient (Cationic Fabric Softeners, Anionic Fabric Softeners), By Application (Household, Commercial), By Distribution Channel (Online & Offline), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of global fabric softeners and conditioners market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global fabric softeners and conditioners market.
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