Rising need for gamification solutions and applications in enterprises along with increasing penetration of smartphones to drive global gamification market through 2024.
According to TechSci Research report, “Global Gamification Market By Solution, By Deployment, By Organization Size, By Application, By End-User Vertical, By Region, Competition, Forecast & Opportunities, 2024”, global gamification market is expected to grow at a CAGR of more than 32% during 2019 – 2024 on account of increasing demand from business organizations across the globe towards achieving high productivity coupled with the rising penetration of smartphones and social media. Gamification offers application specific solutions for enterprises, innovative solutions for attracting higher adoption and improves engagement of employees, which is promoting the growth of the market globally. Moreover, gamification assists companies to enrich their marketing activities with better advertising, branding and customer interaction, which is further anticipated to aid the growth of the market during forecast period.
Global gamification market can be segmented based on solution, deployment, organization size, application and end-user vertical. On the basis of solution, market can be categorized into enterprise driven and customer driver, of which enterprise driven segment is leading global gamification market as companies are increasingly implementing gamification and offering discounts and loyalty point in order to retain consumers. In terms of application, the market can be segmented into marketing, sales, support, product development, human resource and others. Among deployment mode, cloud is expected to grow at the fastest pace during the forecast period as it allows small and medium enterprises to implement gamification without incurring extra cost. North America and Europe are the leading regions in global gamification market on account of early adoption of gamification and presence of leading players in the regions.
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Browse 20 market data Tables and 106 Figures spread through 120 Pages and an in-depth TOC on Global Gamification Market
Microsoft Corporation, SAP SE, Salesforce.com, Inc. Leveleleven LLC and Bunchball Inc., among others are the leading players operating in global gamification market. Companies operating in the market are using organic strategies such as product launches and mergers and collaborations in order to register positive growth in the market. For instance, Microsoft launched Microsoft Dynamics 365 that enables employees to participate in individual and team-based competitions that motivate them to achieve certain pre-defined KPI’s by offering prizes, awards, privileges, and recognition.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Gamification Market Report By Solution, By Deployment, By Organization Size, By Application, By End-User Vertical, By Region, Competition, Forecast & Opportunities, 2024” has evaluated the future growth potential of global gamification market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global gamification Market.
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