According to TechSci Research report, “Global Hair Scrunchies Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Hair Scrunchies Market stood at USD 2.41 billion in 2022 and is anticipated to grow with a CAGR of 5.4% in the forecast period, 2024-2028. The global hair scrunchies market has undergone a remarkable transformation in recent years, evolving from a nostalgic accessory to a thriving industry driven by a combination of fashion trends, sustainability initiatives, and a resurgence of retro styles.
The hair scrunchies market has experienced robust growth, fueled by increasing consumer demand for stylish and functional hair accessories. According to market research reports, the global hair scrunchies market is expected to continue its upward trajectory, driven by factors such as changing fashion preferences, a focus on hair health, and the adoption of sustainable practices. The market’s expansion is evident not only in traditional retail channels but also in the flourishing e-commerce sector, where consumers have easy access to a diverse range of scrunchie options.
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One of the major drivers influencing the global hair scrunchies market is the cyclical nature of fashion trends. Scrunchies, once associated with the ’80s and ’90s, have made a significant comeback, becoming a staple in contemporary style. Fashion influencers, designers, and social media platforms have played pivotal roles in popularizing scrunchies, showcasing their versatility and incorporating them into diverse fashion statements. The market is dynamic, with scrunchie designs evolving to align with current aesthetics while maintaining a touch of nostalgia.
The global movement toward sustainability has left its mark on the hair scrunchies market. Consumers are actively seeking products aligned with eco-friendly practices, leading to the adoption of sustainable materials and ethical manufacturing processes in scrunchie production. Brands are incorporating organic cotton, bamboo fibers, and recycled fabrics, not only reducing environmental impact but also appealing to a growing segment of environmentally conscious consumers. The market’s response to sustainability extends beyond materials to encompass transparent and ethical production practices.
The future of the global hair scrunchies market appears promising, with continued growth expected. The industry is likely to witness further innovation in terms of materials, designs, and sustainable practices. Brands that successfully navigate the challenges of saturation and competition, stay attuned to evolving fashion trends, and meet consumer demands for customization and sustainability are poised for success in this dynamic and evolving market.
In conclusion, the global hair scrunchies market has emerged as a vibrant and multifaceted industry, driven by a confluence of factors ranging from fashion trends to sustainability initiatives. The market’s ability to adapt to changing consumer preferences, embrace sustainable practices, and offer a diverse range of products positions it as a dynamic and exciting sector within the broader fashion accessories industry.
The Global Hair Scrunchies Market is segmented into fabric type, end user, distribution channel, regional distribution, and company.
Based on fabric type, the market is segmented into velvet, satin, cotton, others. Among which the cotton scrunchies segment is dominating the hair scrunchy market. Cotton is a popular fabric for hair scrunchies due to its comfort, breathability, and affordability. Cotton scrunchies are also gentle on the hair and do not cause breakage.
Based on region, The global market is expected to be dominated by North America during the forecast period. The growth of the region’s celebrity-style trend and the region’s growing fashion-conscious population are two major drivers of market expansion. The market is growing as women’s personal grooming is becoming more and more popular.
Major companies operating in Global Hair Scrunchies Market are:
- KITSCH
- Bread Beauty Supply
- Goody
- Ivy Babies
- LILYSILK
- Chloven
- Autumn Adeigbo
- AM Group of Co.
- Slip
- Soulful Scrunchies
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“The hair scrunchies market has experienced robust and sustained growth in recent years, driven by a convergence of fashion resurgence, heightened focus on hair health, and a surge in sustainability awareness. This upward trajectory is evident in both traditional retail and the flourishing e-commerce sector. Consumers’ increasing demand for stylish, versatile, and eco-friendly accessories has propelled the market’s expansion. The cyclical nature of fashion trends and the industry’s responsiveness to evolving consumer preferences contribute to the continuous and promising growth of the global hair scrunchies market.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Hair Scrunchies Market –Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Fabric Type (Velvet, Satin, Cotton, Others), By End User (Men, Women), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online, Others), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of Global Hair Scrunchies Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Hair Scrunchies Market.
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