According to TechSci Research report, “Global Hummus Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2029”, the Global Hummus Market stood at USD 3.8 billion in 2023 and is anticipated to grow with a CAGR of 15.7% in the forecast period, 2025-2029.
The global hummus market represents a thriving segment within the broader food industry, characterized by the growing popularity and consumption of this versatile and nutritious Middle Eastern dip. Hummus, a blend of chickpeas, tahini, olive oil, lemon juice, and garlic, has transcended cultural boundaries to become a staple in diets worldwide. Its journey from a regional specialty to a global culinary phenomenon has been shaped by various factors, including changing dietary preferences, health consciousness, cultural influences, and innovative marketing strategies.
Originating in the Middle East, particularly Lebanon, Palestine, and Israel, hummus has a history dating back centuries, deeply rooted in the region’s culinary traditions. Initially confined to its cultural origins, hummus gained international traction primarily due to its nutritional value, distinct taste, and versatility as a dip, spread, or accompaniment to various dishes.
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North America has played a pivotal role in popularizing hummus on a global scale. The region’s growing appreciation for diverse cuisines, health-conscious consumer base, and embrace of plant-based foods have fueled the exponential growth of the hummus market. With the United States at the forefront, the introduction of hummus into mainstream diets has been swift, with consumers embracing its flavors and health benefits.
The surge in hummus consumption aligns with evolving consumer preferences for healthier, plant-based options. Hummus, being rich in protein, fiber, and essential nutrients, resonates with individuals seeking nutritious snacks or meal accompaniments. The rise in vegetarianism, veganism, and overall health-consciousness has further propelled the demand for hummus as a wholesome alternative.
The hummus market in North America is characterized by innovation and diversity. Numerous variations and flavors, ranging from traditional to innovative blends infused with herbs, spices, or vegetables, cater to a broad spectrum of tastes. This variety, coupled with convenient packaging and ready-to-eat options, has significantly contributed to hummus’ market penetration and sustained growth.
Hummus has permeated various retail channels, including supermarkets, specialty stores, and online platforms. Its presence in the ready-to-eat sections, alongside fresh produce, has made it easily accessible to consumers seeking quick, nutritious options. Additionally, its integration into restaurant menus and culinary innovations, such as hummus-based dressings, wraps, and pizza toppings, has expanded its culinary footprint.
North America’s hummus market has influenced global consumption patterns. The region’s preferences often set trends that resonate across international markets, leading to increased hummus consumption in Europe, Asia-Pacific, and beyond. The adaptability of hummus to various cuisines and its appeal to diverse palates have contributed to its growing popularity on a global scale.
Looking ahead, the future of the global hummus market appears promising. As consumer demand for healthy, flavorful, and convenient food options continues to rise, hummus is poised for sustained growth. North America’s role as a driving force in the hummus market is expected to persist, with ongoing innovations, new flavor introductions, and an ever-expanding consumer base contributing to its enduring popularity.
The global hummus market is segmented into flavor, packaging, distribution channel, and region.
Based on type, the roasted garlic white bean segment has asserted its dominance in the global hummus market. The roasted garlic white bean hummus variant offers a unique and savory twist to the traditional chickpea-based hummus. Its creamy texture, complemented by the rich, mellow flavor of roasted garlic and the subtle nuttiness of white beans, resonates strongly with consumers seeking depth and sophistication in their hummus experience. The popularity of roasted garlic white bean hummus reflects shifting consumer preferences toward flavorful, gourmet options. Its fusion of aromatic roasted garlic and the creaminess of white beans has captivated the palates of discerning consumers, contributing significantly to the segment’s dominance in the global hummus market. This segment’s success is also attributed to its culinary versatility. The roasted garlic white bean hummus serves as more than just a dip; it complements a wide array of dishes. Its subtle yet robust flavor profile makes it an ideal spread for sandwiches, a dip for vegetables or chips, or even a flavorful topping for various appetizers and main courses.
Based on region, North America holds a significant position in the global hummus market. North America’s appreciation for diverse cuisines has facilitated the widespread adoption of hummus. While originating from the Middle East, hummus has seamlessly integrated into North American diets, reflecting the region’s openness to embracing global culinary traditions. Its popularity spans a spectrum of cultural backgrounds, becoming a staple in households and restaurants alike. The region’s evolving consumer preferences have played a pivotal role in driving the growth of the hummus market. North Americans increasingly prioritize healthier eating habits, seeking nutritious, plant-based options. Hummus, renowned for its protein-rich chickpeas, heart-healthy olive oil, and other wholesome ingredients, aligns perfectly with this health-conscious trend. North America’s contribution to the global hummus market extends beyond traditional offerings. The region has been a breeding ground for innovation, introducing a diverse range of hummus variations. From classic flavors like traditional tahini to inventive blends such as roasted red pepper, spicy jalapeño, or black bean hummus, North American creativity has expanded the palate and choices for hummus enthusiasts worldwide.
Major companies operating in global hummus market are:
- Nestle SA
- Agro Tech Foods Ltd.
- Cedars Mediterranean Foods Inc.
- Haliburton International Foods Inc.
- Bakkavor Group PLC
- Harvest Moon Foods
- Boars Head Brand
- Hummus Goodness
- Damai International
- Lakeview Farms LLC
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“The global hummus market’s evolution from a regional specialty to a ubiquitous food item reflects changing consumer preferences, health-conscious trends, and the influence of North America’s culinary landscape. With its nutritional benefits, versatility, and ability to cater to evolving tastes, hummus has cemented its place as a beloved dip on tables worldwide, showcasing the enduring influence of cultural flavors and healthy eating habits across continents.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Hummus Market Size Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Flavor (Roasted Red Pepper, Roasted Garlic White Bean, Creamy Avocado, Black Bean, Smoky Sweet Potato, and Others), By Packaging (Jars, Bottles, Cups, and Tubs), By Distribution Channel (Online and Offline), By Region, By Competition, 2019-2029, has evaluated the future growth potential of global hummus market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global hummus market.
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