Increasing demand for appearance improvement and the development of new products is expected to fuel the India Beauty Device market through 2028.
According to TechSci Research report, “India Beauty Devices Market –Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, India’s beauty devices market is expected to register an impressive CAGR of 15.30% during the forecast period owing to rapid demand for the grooming industry.
Increasing consumer demand for more practical and professional grooming gadgets and the expansion of several multinational brands in India, is driving demand for grooming products among men and women. Due to the growing knowledge of improving appearances, the market for beauty devices is expected to expand continuously during the forecast period.
In India, beauty products have always been crucial to personal care. As consumers become more conscious of their choices, they look for “value options” that balance price, quality, convenience, consistency, and innovation. In the predicted years, there will be a rise in the demand for beauty equipment. Additionally, the young generation in India is currently showing a trend for self-care, especially millennials and members of Generation Z. The sector’s growth has been propelled by technological developments; expanding home beauty device use; and growing adoption of men’s grooming gadgets are projected to boost the India beauty device market.
The market for beauty devices is divided into several types, including trimmers & shavers, hair dryers, hair straighteners, hair curlers, epilators, face cleansers, and others (face massagers, multipurpose (stylers), multipurpose (face cleaner), lip plumper, etc.). In terms of market value, the trimmer & shavers segment dominated the market with a market share of more than 37% in 2022. This can be related to India’s widespread use of hair removal equipment. The most prevalent problem among young people, particularly women, is unwanted hair.
Lockdowns and partial industrial closures during the COVID-19 outbreak had a devastating influence on manufacturing facilities all around the nation. Government took severe measures, such as shutting down plants, to stop the spread of COVID-19 and safeguard the safety of their workers as it spreads over the world. As a result, the pandemic caused a temporary decrease in the supply of cosmetic equipment. Consequently, the market growth rate will be negatively affected. However, e-commerce has grown significantly because of businesses’ ability to make money through online channels as they began to rely more on them.
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The India beauty devices market is segmented on the basis of type, application, distribution channel, region, and company. In terms of type, the India beauty devices market is segmented into trimmers & shavers, hair dryers, hair straighteners, hair curlers, epilators, face cleansers, and others (face massagers, multipurpose (stylers), multipurpose (face cleaner), lip plumper, etc.). On the basis of application, the India beauty devices market is segmented into individual and professional. The distribution channel segment is divided into online, multi-branded stores, hypermarkets/supermarkets, exclusive stores, and others (local shops, direct sales, distributors & dealers, etc.). Among them, online sales segment dominated the India beauty devices market and have gained popularity after during the COVID-19 pandemic.
Key market players in the India beauty device market include:
- Philips India Limited
- Panasonic Life Solutions India Private Limited
- Procter & Gamble Hygiene and Health Care Limited (Gillette and Braun)
- Havells India Ltd.
- Vega Industries Private Limited
- Syska LED Lights Pvt. Ltd.
- Dyson Technology India Pvt Ltd.
- Beurer India Private Limited
- SSIZ International Pvt. Ltd.
- Flawless Beauty Products and Services Private Limited
We are observing a growth in several procedures, including those for treating acne, hair removal, and hair care and cleanliness devices. The various applications cover the markets for individual and professional usage. Customers are also interested in different procedures, including surgeries, equipment, tools, and gadgets.
One trend that the pandemic has influenced is this. The customers used such equipment and devices which extend the effectiveness of skincare and haircare treatments during the lengthy confinements and quarantines we have endured. We are also noticing the growth of gadgets and devices that can be used at home because of the pandemic and lockdown. The product which are more in demand in India Beauty Device market are mentioned below:
- Facial Cleanser
- Face Massager
- Hair Care Device
- Hair Removal
- Eyebrow Trimmer
- Face Epilators
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“The demand for beauty products is continuously increasing in India because of shifting consumer attitudes toward wellness and beauty, improved lifestyles, an increase in the number of working people, and social media influencers who are more likely to share their beauty regimens. Market players also frequently update their products to keep up with the rising demand, which is anticipated to drive the Indian beauty device market over the forecast period. Furthermore, the growth of the e-commerce sector and the online availability of numerous brands will open new channels for manufacturers and distributors to connect with consumers and increase their audience, which will positively impact the India beauty device market during the forecast period,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Beauty Devices Market, By Type (Trimmers & Shavers, Hair Dryers, Hair Straighteners, Hair Curlers, Epilators, Face Cleanser, and Others (Face Massager, Multipurpose (Styler), Multipurpose (Face Cleaner), Lip Plumper)), By Application (Individual Vs Professional), By Distribution Channel (Online, Multi-Branded Stores, Hypermarkets/Supermarkets, Exclusive Stores, and Others (Local Shops, Direct Sales, Distributor & Dealers etc.)), By Region, Competition, Forecast & Opportunities, 2018-2028”, has evaluated the future growth potential of beauty device market in India and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in India beauty devices market.
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