Growing inclination of youth towards makeup and other skincare products are acting as key growth drivers for India cosmetics market.
According to TechSci Research report, “India Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores, Online), By Region, Forecast & Opportunities, FY2026”, the market is anticipated to undergo a rapid CAGR during the forecast period. Key factors propelling the growth of India cosmetics market are expanding urban population, rising per capita disposable income and increasing inclination of youth towards makeup and other skincare products. The growing penetration of different types of cosmetics at differing price points and qualities is also one of the major factors fueling the demand for cosmetic products in India. Moreover, increasing consciousness towards beauty and personal grooming among both men and women population is another major factor behind the robust growth of the market. Thriving e-commerce industry and entry of leading global cosmetic brands in the market is further expected to fuel the growth of India cosmetics market.
Additionally, rise in number of working women population is expanding the consumer base for cosmetics market in India as they are willing to spend more on advanced skincare products and high end makeup products. The market is also witnessing high demand for organic and herbal cosmetic products owing to the growing consumer awareness about the harmful effects of chemical based products. Furthermore, changing lifestyle and consumption pattern as well as rise in number of malls and hypermarkets are also expected to boost the industry growth.
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India cosmetics market can be segmented based on type, demography, distribution channel and region. Based on type, the market can be fragmented into skin care, hair care, bath & shower products, makeup & color cosmetics and fragrances & deodorants. Among them, skin care products like anti-wrinkle creams, cleansers and facial creams accounted for the largest market share in terms of value until FY2019. However, the whitening products are witnessing high demand specially among women in India.
Based on distribution channel, India cosmetic market can be segmented into offline and online channels. The offline channel can be further fragmented into supermarkets/hypermarkets, exclusive retail stores, beauty parlors/salon, multi branded retail stores. Among online and offline channels, the former is expected to undergo fastest growth through FY2026 on account of growing popularity of startups like Nykaa and Myntra. These multi-brand e-commerce sites have become a better alternative to brick-and-mortar stores who generally have limited stocks and range of cosmetic products.
Major players operating in the India Cosmetics market are Biotique, Lotus, Patanjali, Coach, The Estée Lauder Companies Inc., L’Oréal, Revlon, Avon Products, Inc., Hermès, Oriflame, The Procter & Gamble Company and Unilever PLC. Key market players are focusing on new product launches to strengthen their product portfolio. Other growth strategies include mergers & acquisitions and collaborations.
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“Indian cosmetics industry is one of the few which has transformed over the years due to the tech induced changes, brough by new generation and time. Starting from the ancient sciences of Ayurveda, India is set to become one of the world’s top 5 cosmetics market by 2025 in terms of revenue. The market is offering opportunity like never before with presence of diverse consumer group,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores, Online), By Region, Forecast & Opportunities, FY2026” has evaluated the future growth potential of cosmetics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India cosmetics market.
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