According to the TechSci Research report, “India Direct-To-Home (DTH) Services Market–By Region, Competition, Forecast & Opportunities, 2029,” the market for direct-to-home (DTH) services in India is expected to grow faster during the forecast period. The market has grown due to the rising number of televisions, the option for making payments online, and increased access in rural areas are the various factors that are expected to aid the country’s DTH market during the forecast period. In addition, it is projected that the market will rise in the coming years due to the expansion of technologically enhanced televisions and the rising demand for Video On Demand (VOD) content.
Moreover, DTH service providers have been partnering with OTT platforms to offer their services to customers. For example, Tata Sky has partnered with Amazon Prime Video to offer Prime Video content to Tata Sky Binge subscribers. In Addition, DTH service providers are increasingly focusing on providing regional language channels to cater to the diverse language preferences of Indian consumers. For example, Dish TV recently launched a range of Bhojpuri and Marathi language channels. DTH service providers are also introducing new features to enhance the viewing experience of customers. For instance, Tata Sky recently introduced a feature called ‘Watchlist’ which allows customers to create a list of their favorite TV shows and movies for easy access. Thus, these recent developments in the DTH service market in India indicate that service providers are continuously innovating and adapting to meet the evolving needs and preferences of Indian consumers.
The market is dominated by a few major players, including Tata Sky, Dish TV, Airtel Digital TV, and Videocon d2h, who collectively account for over 85% of the market share. These companies offer a wide range of packages and channel options, including regional language channels, HD channels, and pay-per-view channels.
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One of the major drivers of growth in the DTH market in India has been the government’s push towards digitalization and the switch to digital broadcasting, which has made DTH services more accessible to consumers. Additionally, the growth of the middle class in India, along with rising disposable incomes, has led to an increase in demand for premium entertainment services like DTH. However, the market also faces challenges such as intense competition among players, price competition, and regulatory issues. The Telecom Regulatory Authority of India (TRAI) has implemented various regulations to promote fair competition and protect consumer interests, including tariff caps and quality of service standards. The Direct-to-Home (DTH) service market in India has seen significant growth over the past few years. As of 2021, India has a DTH subscriber base of over 70 million households. Overall, the DTH service market in India is expected to continue to grow, driven by increasing demand for premium entertainment services, the expansion of rural broadband connectivity, and the emergence of new technologies like 4K and Virtual Reality.
The India Direct-To-Home (DTH) Services market is segmented based on resolution type, subscription type, end user, and region. Based on resolution type, the market is divided into standard definition, high definition, and others. The standard definition is leading among consumers of India due to affordability. Based on end user, the market is segmented into residential and commercial. Among these, the residential segment accounts for a significant share due to the low cost of DTH when compared to other platforms.
Key market players in the India Direct-To-Home (DTH) services market include:
- Bharti Airtel Limited
- DishTV India Limited
- Tata Sons Private Limited (TATA PLAY)
- Sun Direct TV Pvt Ltd
- Reliance Jio Infocomm Ltd. (Jio DTH)
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“Throughout the projected period, the DTH service market in India is poised for continued growth, driven by increasing demand for premium entertainment services, the expansion of rural broadband connectivity, and the emergence of new technologies. Moreover, the new trends in the DTH service market in India such as an increased focus on regional content, offering of better-quality viewing experiences to customers, and customized packages based on the preferences of customers increasing the demand for the DTH service market in India,” said Mr. Karan Chechi, Research Director at TechSci Research, a research-based global management consulting firm.
India Direct-To-Home (DTH) Services Market By Resolution Type (Standard Definition, High Definition, and Others), By Subscription Type (Basic, Premium, and Others), By End User (Residential and Commercial), By Region, Competition, Forecast & Opportunities, 2029 has evaluated the future growth potential of India Direct-To-Home (DTH) Services in the global market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the market of India Direct-To-Home (DTH) Services.
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