Increasing hygiene-conscious consumers, diversifying product portfolio, technological advancements and rising awareness of using quality detergent is expected to drive the India fabric wash and care market.
According to TechSci Research report, “India Fabric Wash and Care Market By Product Type (Detergent, Fabric Softener/Conditioner and Bleach), By Application (Residential, Hospitality, Healthcare and Others (Railways, Automotive, Aviation, etc.), By Form (Powder, Bar, Liquid and Others (Tablets, Sheets, etc.)), By Distribution Channel (Traditional Retail Store, Departmental Stores, Hypermarket /Supermarket, Institutional Sales, Online and Others (Convenience Store, Pharmacies and Drugstores, etc.)), By Region, Competition, Forecast & Opportunities, FY2027F”, the India fabric wash and care market is valued at USD3926.28 million in FY2021 and is expected to reach USD5309.18 million by FY2027F with a CAGR of 5.49% during FY2022E-FY2027F, owing to increasing hygiene-conscious consumers.
The demand for fabric wash and care products is growing due to diversification in the product portfolio and increased awareness of using quality textile detergent. Moreover, increasing disposable income and rising standard of living and evolution in the fashion industry has led to an increase in the number of different fabric collection among the Indian consumers. Due to the increased number of different fabric collections, proper care of outfits has increased, since people want their clothes and linens to smell fresh and feel comfortable, wrinkle-free, and static-free. Furthermore, enhancing distribution channel and economic pricing strategy of the companies are augmenting the demand for fabric wash and care products in India.
Keeping in view the spread of COVID-19 in India, the Government of India implemented a nationwide lockdown to curb the spread of coronavirus. Owing to the lockdown, people in India were restricted to stay at home and they were not left with any choice, which resulted in more inclination towards online shopping as it was the only safe and available option for the consumers. Hence, a significant increase in the online sales of fabric wash and care products was seen during this period.
India fabric wash and care market is segmented into product type, application, form, distribution channel, region and company. Based on product type, the India fabric wash and care market can be categorized into detergent, fabric softener/conditioner and bleach. Among them, the detergent segment has dominated the India fabric wash and care market with a majority share of more than 98% in terms of value in FY2021, followed by bleach and is expected to maintain its dominance during the forecast period as well, as companies are continuously focusing on new product development to cater the changing needs of Indian consumers.
However, by introducing new products, a business can target previously untapped customer markets. For instance, in 2020, a detergent brand, Ariel launched 3in1 PODs which are pre-dosed washing capsules, filled with concentrate liquid detergent. These PODs provide 3in1 HD Clean benefit – cleaning, stain removal and brightness. Fabric softener & conditioner is the fastest growing segment in the fabric wash and care market. Rising disposable income and standard of living along with growing fashion industry has led to a rapid consumer wardrobe expansion in the past few years. Nowadays, consumers have started using variety of fabrics such as silk, chiffon, woollen & fine cotton with intricate embroidery.
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In terms of distribution channel, the India fabric wash and care market can be segmented into traditional retail store, departmental stores, hypermarket /supermarket, institutional sales, online and others (convenience store, pharmacies and drugstores, etc.). Among which, the traditional retail stores have accounted for the majority of market share in FY2021 followed by institutional sale. Due to the COVID-19 lockdown, people in India were forced to stay at home and had no choice but to shop online, which resulted in a greater preference for online shopping because it was the only safe and available option for the consumers.
As a result, there was a significant increase in online sales of fabric wash and care products during this time period. The online channel in India is estimated to grow USD4 billion by 2022, drastically higher than USD1.2 billion in 2019. The growth would be largely propelled by affordable internet access and proliferation of smartphones across the country. The ongoing digital transformation is increasing India’s total internet user base to 829 million by 2021 from 687.6 million in 2019.
In terms of region, the India fabric wash and care market is categorized into West India, North India, East India and South India. West India is the largest contributor in the India fabric wash and care market, on account of the highest population and more disposable income. Moreover, the rising purchasing power and growing per capita income in the region are further leading to the higher demand for fabric wash and care products in the country.
Hindustan Unilever Limited, RSPL Group Pvt. Ltd., Procter & Gamble Home Products Private Limited, Nirma Limited, Jyothy Laboratories Limited, are some of the major market players operating in the India fabric washing and care market. The players are focusing on strategic partnerships to expand their reach and maintain their competitive position in the market.
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“Distribution channel plays an important role in the success of fabric wash and care market. Thus, companies are revamping their distribution strategies, for the easier movement of fabric care goods. For instance, Rohit Surfactants Private Limited has transformed its distribution strategy by using information technology, infrastructure, manpower, to increase distribution even in rural areas. The company is also accessing a wide consumer base through tie-ups with major E-commerce platforms. During pandemic, keeping in mind the safety of consumers, the company delivered products at consumers’ homes by partnering with alternate distribution partners.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm. communication.
“India Fabric Wash and Care Market By Product Type (Detergent, Fabric Softener/Conditioner and Bleach), By Application (Residential, Hospitality, Healthcare and Others (Railways, Automotive, Aviation, etc.), By Form (Powder, Bar, Liquid and Others (Tablets, Sheets, etc.)), By Distribution Channel (Traditional Retail Store, Departmental Stores, Hypermarket /Supermarket, Institutional Sales, Online and Others (Convenience Store, Pharmacies and Drugstores, etc.)), By Region, Competition, Forecast & Opportunities, FY2027F” has evaluated the future growth potential of India fabric wash and care market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India fabric wash and care market.
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