The growing trend toward scented hand sanitizers with natural and eco-friendly ingredients to maintain hand hygiene and changing consumer preferences toward convenient hygiene products are some of the key factors driving the India hand sanitizer market.
According to TechSci Research report, “India Hand Sanitizer Market – By Region, Competition Forecast & Opportunities, 2018-2028F” The India hand sanitizer market is expected to grow at a higher pace during the forecast period owing to the increased awareness of personal hygiene and sanitation, which are alternatives to soap and water. Moreover, the Covid-19 virus outbreak caused panic buying of the product, which is one factor driving the hand sanitizer market. Manufacturing of the product is also anticipated to contribute to market growth.
Additionally, it is projected that the introduction of new products and improvements within products, such as new fragrances and skin-improving properties, is creating attractive growth prospects for the India hand sanitizer market. However, throughout the projected period, the market expansion may be significantly constrained by the prevalence of fake and counterfeit goods in the Indian market. The rising prevalence of numerous respiratory and skin infections among the overall population contributes to the rise in demand for hand sanitizers. Hand sanitizers perform a preventative and supportive measure to reduce transmission. Sanitizing of hands with hand sanitizer is a quick and easy way to stop the spread of illnesses in public places. Moreover, to stop the spread of hospital-acquired illnesses, hand sanitizers are also frequently used in hospitals and other healthcare facilities. Hand sanitizers are more effective at disinfecting and reducing dryness and irritation on the skin than the commonly used hand washes and soaps. Owing to its quick action and effectiveness in eliminating pathogens, hand sanitizer use is increasing, especially in situations when washing hands with soap and water is neither feasible nor convenient.
The hand sanitizer market grew dramatically following the COVID-19 pandemic outbreak in India. The use of hand sanitizers increased in hospitals and emergency rooms as a result of the healthcare institutions’ need to prevent the spread of COVID-19 among employees and patients. Moreover, the use of hand sanitizers on one’s own hands is recommended, which is expanding the India hand sanitizer industry. Following the COVID-19 pandemic, manufacturers, particularly local brands, are increasing their production capacity to keep up with the rising demand for hand sanitizers. This is expected to boost market expansion over the duration of the forecast period.
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India hand sanitizer market is segmented into product type, type, pack size, end user and distribution channel.
The market is segmented into gel, liquid, foam, based on product type. The gel segment is anticipated to maintain its dominance owing to increased consumer demand for this product category owing to its improved convenience and better capacity to kill microorganisms.
On the basis of type, the market is further bifurcated into alcohol based and non-alcohol based. Among which, alcohol based has a significant share as it has been known to have a stronger antibacterial impact.
The market is segmented into small, medium, larger, based on pack size.
Based on end user, the market is segmented into healthcare, residential, HoReCa, and others (institution, commercial, etc.). Among which, healthcare segment is leading in hand sanitizer as the chances of getting infections are more in hospitals.
Based on distribution channel, the market is further segmented into pharmacies/drug stores, supermarkets / hypermarkets, departmental stores, online, and others (direct sales, distributor & dealer sales, etc.).
The market also studies regional segmentation which includes west, south, north, east. Among which the west and south regions are generating the most demand owing to the rising awareness, increasing urban populations, and changing lifestyles.
Key market players in the India Hand Sanitizer market include:
- Reckitt Benckiser (India) Private Limited (Dettol)
- ITC Limited (Savlon)
- Dabur India Limited
- Hindustan Unilever Limited (Lifebuoy)
- The Himalaya Drug Company
- Godrej Consumer Products Ltd.
- Pristine Care Products Private Limited (CLARUS)
- Raman and Weil Pvt. Ltd (Sterillium)
- Colgate Palmolive (India) Limited
- Herbal Strategi Homecare Private Limited
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“With rising consumer awareness of personal hygiene and sanitation, hand sanitizer is an antiseptic product that is expected to become more prominent. Moreover, it helps in the prevention of several communicable illnesses, including influenza, norovirus, and Covid-19. Moreover, the demand for hand sanitizer has increased owing to the increased use of hand sanitizer use in public spaces, transportation, healthcare facilities, and even ordinary households to reduce the impact of the virus. The rising infection due to germs is making people aware about using hand sanitizer, which will raise the demand for hand sanitizers in India during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Hand Sanitizer Market By Product Type (Gel, Liquid, Foam), By Type (Alcohol Based, Non-Alcohol Based), By Pack Size (Small, Medium, Large), By End User (Healthcare, Residential, HoReCa, and Others (Institution, Commercial, etc.), By Distribution Channel (Pharmacies/Drug Stores, Supermarkets/Hypermarkets, Departmental Stores, Online, and Others (Direct Sales, Distributor & Dealer Sales, etc.), By Region, By Company, By Company, Forecast & Opportunities, 2018-2028F”, has evaluated the future growth potential of India hand sanitizer market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the India Hand Sanitizer Market.
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