Surge in demand for natural and herbal products to drive the growth of India Herbal Shampoo Market, FY2017-FY2027F.
According to TechSci report, “India Herbal Shampoo Market By Type (Anti-hair loss, Antidandruff, Luminous/Gloss, Others), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacies, Online Sales Channels, Others), By Region, Competition Forecast & Opportunities, FY2027F”, India herbal shampoo market has shown promising growth in historical years till FY2021 and is expected to continue to grow in the forecast years FY2023 to FY2027. India Herbal Shampoo market owes its growth to the factors like rising awareness among the population regarding the harmful effects of the chemically infused personal care products. Also, growing awareness of the need for personal hygiene and inclination towards natural ingredients and plant based products over chemical toxic products are anticipated to drive the growth of India herbal shampoo market in the next five years. Due to extensive advertisement, digital media and increasing popularity of the natural products the market is anticipated to show the robust growth in the next five years.
Natural, organic and herbal products related to hygiene and personal care are prevalent in the country. Ayurveda, the detailed ancient manuscript has led to empowering Indian manufacturers to substantiate their market globally. Export rate of the herbal and ayurvedic products has increased significantly in recent years, affecting the herbal market globally. The surge in the demand for herbal products like herbal shampoo is not only in the country but also in the international market. The market players actively involved in the manufacturing of the herbal products are launching and satisfying the international demand too thereby generating more revenue in the market inside the country too.
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India herbal shampoo market segmentation is based on type, distribution channel, competitional landscape, and regional distribution. Based on distribution channel, the market is further bifurcated into hypermarket/ supermarket, departmental stores, pharmacies, online sales channels, and others. Supermarkets/ hypermarkets are anticipated to hold the largest share of the market in the upcoming five years as they provide a wide arena for the consumers to compare quality, quantity, and pricing of the products from various brands at one place. Moreover, the market segment is popular for the weekend shopping among the urban population and the working class in the country, that finds weekend to be a convenient enough time for weeklong grocery shopping. Moreover, the layout of the supermarkets and promotional campaigns by leading brands have also increased the sales volume in the supermarket and hypermarket segment. These organized retail sectors have been driving the market by providing ample space and visibility for the existing brands to offer their products.
Furthermore, online segment of the market is also expected to register the highest CAGR in the upcoming five years. The impressive CAGR growth rate in the upcoming five years for the segment can be attributed to rising number of tech savvy people, rising disposable income and feasible opportunity to obtain the product from any region via just few clicks over the smartphones with internet. Moreover, due to recent outbreak of COVID-19 the market experienced a major setback in the supermarket/ hypermarket segment sales. Online segment boomed in the duration and is anticipated to be the preferred option for shopping, along with benefits of door-step delivery. The online segment of the market is expected to experience a surge in demand and thus support the growth of the India herbal shampoo market in the next five years.
Holding major shares of the India herbal shampoo market is a partial list of market players that includes Dabur India Ltd, The Himalaya Drug Company, Hindustan Unilever, Fit & Glow Healthcare Pvt. Ltd, Procter & Gamble Hygiene and Health Care Limited, Khadi Natural Healthcare, Patanjali Ayurved Limited, Cavinkare Pvt. Ltd, Amway India Enterprises Pvt. Ltd., Honasa Consumer Pvt Ltd (Mamaearth), among others. The key players are investing in the research and development of the products that are manufactured using plant based and organic ingredients.
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“South Indian region is anticipated to be the dominant region in the Indian herbal shampoo market. The herbal shampoo and other natural ingredient products are highly in demand in the region due to the high salt-content in the water and the adverse effect it may have if incorporated with the chemically infused products for personal care. Moreover, government support towards the research and development is also one of the major drivers for the market. New players can focus on increasing investment and launching technologically advanced herbal products like shampoos to gain an edge in the India herbal shampoo market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Herbal Shampoo Market By Type (Anti-hair loss, Antidandruff, Luminous/Gloss, Others), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacies, Online Sales Channels, Others), By Region, Competition Forecast & Opportunities, FY2027F” has evaluated the future growth potential of India herbal shampoo market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India herbal shampoo market.
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