Manufacturers expanding their presence, growing working women population, and increasing adoption of western clothing are the main factors driving the lingerie market in India.
According to TechSci Research report, “India Lingerie Market– By Region, Competition Forecast and Opportunities, 2018-2028”, in recent years, the Indian lingerie market has expanded significantly owing to factors such as growing internet penetration and increasing consumer spending on hygiene and physical appearance.
Lingerie is the term for undergarments and intimate care products worn by women. It is nice, pliable, and light. Among the often-worn lingerie items are bralettes, thongs, girdles, bodysuits, camisoles, corsets, nightgowns, shapewear, knickers, and briefs. They are made from soft materials including silk, satin, charmeuse, nylon, cotton, polyester, lace, sheer fabrics, chiffon, and elastane. They come in various designs, patterns, colors, and materials in super-premium, premium, individualized, and reasonably priced versions. In India, lingerie is commonly sold in freestanding, multi-brand stores that offer a variety of commodities under one roof.
Owing to rising consumer awareness of the optimal fit, a growing worldwide population, and the increasing purchasing power of women, demand is anticipated to rise throughout the projected period. The general market has also been boosted by an increase in the availability of a broad range of items in a variety of designs for a variety of uses, including sports, bridal wear, and everyday wear. The desire of women to enhance their inherent attractiveness has led to an increase in the popularity of lingerie.
The general growth is also expected to be boosted by growing concerns about the lightweight fabric used in lingerie. Polyester, nylon, lace, satin, lycra, sheer, cotton, and silk textiles are used more frequently, which raises product demand. Manufacturers launch stylish lingerie for various activities because consumers place more emphasis on color, fabric, and style.
The market is expanding owing to the introduction of innovative nursing brassieres and seamless briefs. Other reasons, such as broad celebrity alliances and brand promotional activities on social media to reach a broader client base, are projected to drive the market toward expansion in addition to the increased interest in lingerie items among women.
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The Indian lingerie market is segmented into product type, distribution channel, and region.
Based on product type, the market is further segmented into bras, knickers & panties, loungewear, shapewear, and others. Among these segments, the bra segment has a significant share in the market during the forecast period. One can avoid a lot of back and spine issues, as well as general attire difficulties, and improve posture, by wearing bras. Designers may create cutting-edge products while yet retaining a monopoly on the market due to the accessibility of textiles and constant technological advancements.
Based on distribution channels, the market is further segmented into supermarkets/hypermarkets, multi-branded stores, traditional stores, online, and others (exclusive stores). Among these distribution channels, the online segment is expected to be the fastest-growing segment in the market during the forecast period. Internet usage has increased owing to e-commerce platforms that make it simple for customers to browse all the options with a single click rather than visiting physical stores.
Major companies operating in the Indian lingerie market are:
- Page Industries Ltd
- Rupa & Company Limited
- Triumph International (India) Pvt Ltd.
- Lovable Lingerie Ltd.
- Lux Industries Limited
- Dixcy Textiles Pvt Ltd.
- Modenik Lifestyle Private Limited. (Enamor)
- Mas Brands India Private Limited
- Reliance Retail Limited (Zivame)
- Tailor and Circus Clothing LLP
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“India’s quick urbanization is one of the main factors driving the market’s rise. Owing to women’s increased participation in the labor force and expanding purchasing power, consumer demand is shifting toward fashionable intimate wear, sportswear, bridal, and standard lingerie products. The rising usage of organized retail channels is also helping to fuel the growth of the lingerie sector. Product manufacturers and suppliers commonly use e-commerce platforms to make it easier for clients to get name-brand lingerie of the greatest caliber,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
India Lingerie Market By Product Type (Bra, Knickers & Panties, Lounge Wear, Shape Wear, Others), By Distribution Channel (Supermarkets/Hypermarkets, Multi-Branded Stores, Traditional Stores, Online, and Others (Exclusive Stores)), By Region, By Company, Forecast & Opportunities, 2018-2028F, has evaluated the future growth potential of the Indian lingerie market and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the Indian lingerie market.
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