According to TechSci Research report, “India Non-Alcoholic Beverages Market– By Region, Competition, Forecast & Opportunities, 2029F” The India non-alcoholic beverage market is expected to grow at faster rate during forecast period due to rising demand for convenience food and availability of wide range of products. The market’s growth is stimulated by increasing demand for organic and low-calorie beverages, marketing strategies, and expansion of e-commerce channel.
The last five years have seen a surge in the popularity of health and wellness, particularly in urban areas. Young consumers are increasingly willing to invest their resources in a healthier lifestyle and are more likely to join gyms. This has led to the emergence of the market for healthy snacks and beverages, which are essential to meet the demands of young consumers. As health and wellness lifestyles become more prevalent, consumers are more likely to opt for healthy drinking habits.
Soft drinks are manufactured in almost every country and available in wide range. From the biggest metropolitans to the most remote corners of the globe, soft drinks come in a wide range of flavors and packages. Carbonated soft drinks make up a significant share of the India non-alcoholic beverage market and continue to offer tremendous growth potential.
The non-alcoholic market is segmented into two segments carbonated beverage and non-carbonated beverage.
Carbonated non-alcoholic beverage contain added carbon dioxide, which gives them an effervescent flavor. They are classified as carbonated soft drinks, functional/energy & sports drinks, and others (iced tea-lemon, soda, etc.).
Non-carbonated soft drinks are beverages that do not contain any form of carbon dioxide and do not have a sparkling taste. Some of the examples of non-carbonated drinks are fruit punch, fruit drink, coffee with sugar, and Lipton Iced Tea. Non-carbonate soft drinks do not undergo the carbonation process and do not produce a sparkling taste.
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The India non-alcoholic beverages market is segmented based on product type, packaging type, package size, distribution channel, and region.
Based on product type, the market is segmented into carbonated beverage and non-carbonated beverage. The non-carbonated beverage segment will fuel the market growth on the account of increasing health awareness.
Based on packaging type the market is segmented into bottles, cans, and others which further include tetra packs & pouches, etc. Others segment will grow at a faster rate in forecasted period. Based on package size, the market is segmented into 250ml, 250ml–1liters, and above 1liters.
Based on distribution channel, the market is segmented into departmental stores, supermarket/hypermarket, convenience stores, online, and others. The online segment is growing at faster rate on account of increasing internet penetration and online sales channels in India.
Based on region, the market is segmented into north, west, south, and east.
Key market players in the India non-alcoholic beverages include:
- Dabur India Limited
- ITC Limited
- Manpasand Beverages Limited
- Nestle India Limited
- Bisleri International Private Limited
- Coca-Cola India Private Limited
- Hector Beverages Private Limited
- Parle Agro Pvt. Ltd
- PepsiCo Holdings India Private Limited
- Red Bull India Private Limited
The companies are collaborating with various brands to remain competitive in market. For instance, Reliance Consumer Products Limited (RCPL) and Reliance Retail Ventures Limited (RRVL) announced the launch of the brand Campa in 2023. Campa is a brand that has been around for 50 years. Reliance acquired the brand last year from Delhi based Pure Drinks Group (PRG) for around INR 22 crore. Campa will initially be available in the sparkling beverages category in the form of Campa cola, Campa lemon and Campa orange. The launch of Campa is in line with Reliance Consumer Products Limited’s (RCPL) strategy to promote domestic Indian brands which have a long history and deep connection with Indian consumers because of their unique flavors.
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“The growing demand for organic and sugar free beverages products is expected to boost the India non-alcoholic beverages in forecasted period. The market leaders are constantly launching new flavors and products to meet the changing consumer preference, which is expected to drive the India non-alcoholic beverages market over the next few years. Additionally, increasing health awareness, expansion of e-commerce channel, and rising demand for ready-to-drink (RTD) products will positively impact the India non-alcoholic beverages during the forecast period.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Non-Alcoholic Beverages Market Size By Product Type (Carbonated Beverage, Non-Carbonated Beverage), By Packaging Type (Bottles, Cans, Others (Tetra packs etc.)), By Package Size (Below 250ml, 250ml–1Liters, and Above 1Liters), By Distribution Channel (Departmental Stores, Supermarket/Hypermarket, Convenience stores, Online, and Others (Pharmacies, etc.), By Region, Competition, Forecast & Opportunities, 2029”, has evaluated the future growth potential of non-alcoholic beverages in India and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in India non-alcoholic beverages.
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