Continuously increasing geriatric population, rising awareness of oral care, higher income leading to growing consumer spending on advanced oral care products along with increasing urbanization and adoption of unhealthy eating lifestyle in the country is expected to drive India Oral Care Market during the forecast period.
According to recently released TechSci Research report “India Oral Care Market by Product (Toothpaste, Toothbrush, Mouth Wash, Dental Accessories/Ancillaries), By Application (Toothache, Cavities, Periodontal Disease, Tooth Sensitivity, Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental dispensaries, Online), By Region, Competition Forecast & Opportunities, FY2026’’, the India Oral Care Market is expected to witness a significant CAGR of 8.69% during the forecast period owing to the rising prevalence of various oral diseases, including tooth decay and periodontal diseases, which is leading to the adoption of various oral care products among consumers.
Oral hygiene awareness is also one of the key factors driving the growth of the Indian Oral Care Market. Efforts made by the government and dentists by holding various seminars and programs to increase awareness about oral hygiene are acting as major boosters for the market growth. Moreover, the manufacturers are also undergoing partnerships with various international organizations such as World Dental Federation (FDI) to emphasize the importance of oral care products and draw attention to their newly launched products.
Technological advancements and introduction of innovative products such as electric toothbrushes and motion sensor technology equipped toothbrushes are further supporting the growth of Indian Oral Care Market. Increasing awareness about the benefits of such innovative products is creating a huge demand in the India market, however, the market might also face some restrains. The growing circulation of counterfeit oral care products might create a major challenge for manufacturers. Moreover, the lack of awareness about the importance of oral hygiene in rural areas might further hamper the growth of the Indian Oral Care Market.
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The Indian Oral Care Market is categorized based on the product, distribution channel and region. Based on distribution channel, online segment is expected dominate the market during the forecast period as they offer variety of oral care products to choose from and some of them also offer products at discounted price.
Major players operating in the India Oral Care Market including Procter & Gamble Hygiene and Health Care Limited, Hindustan Unilever Limited, Colgate-Palmolive (India) Limited, GlaxoSmithKline Consumer Healthcare Ltd., Johnson & Johnson (India) Ltd. Patanjali Ayurved Limited, The Himalaya Drug Company, Anchor Health & Beauty Care Pvt. Ltd, Dabur India Limited, Amway India Enterprises Pvt. Ltd., etc., are focusing on using the latest technologies to bring new products to the market. Some of the leading companies are also coming up with their own online shopping portals to increase their consumer bases by offering lower prices on their products.
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“West India region is expected to hold the largest market share on account of a large pool of population suffering from various oral diseases. This can be ascribed to the lack of fluoride content in water supplies and is expected to further dominate the India market during the forecast period”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Oral Care Market by Product (Toothpaste, Toothbrush, Mouth Wash, Dental Accessories/Ancillaries), By Application (Toothache, Cavities, Periodontal Disease, Tooth Sensitivity, Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental dispensaries, Online), By Region, Competition Forecast & Opportunities, FY2026” has evaluated the future growth potential of India Oral Care Market and provided statistics and information on market size, shares, structure, and future market growth. The report intends to provide cutting-edge market intelligence and helps decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in India Oral Care Market.
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