According to the TechSci Research report, “Media & Entertainment Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” the Global Media & Entertainment Market is expected to grow due to globalization and digitalization, advertising and sponsorship, and social media and user-generated content.
The media and entertainment industry is growing due to the emergence of social media, prompting traditional players to shift towards digital platforms and increase their ad spending on digital media. The industry has greatly benefited from digital tools and platforms, which have streamlined production, distribution, and consumption of content, leading to significant market growth.
AR (Augmented Reality) and VR (Virtual Reality) content have become increasingly popular, blurring the boundaries between digital and augmented worlds. Consumers are now immersed in captivating experiences, driving the demand for such content. Additionally, artificial intelligence, machine learning, and natural language processing have proven effective in predicting user engagement and providing customized recommendations, thereby enhancing content quality.
Subscription models have gained prominence in monetizing digital platforms as consumer behavior shifts towards digital consumption. This trend presents opportunities for media and entertainment companies to achieve operational efficiencies and generate revenue through subscription-based services.
Factors such as widespread smartphone penetration, affordable data tariffs, and investments in original and regional digital content have facilitated digital access and content supply, driving online consumption across the media and entertainment industry.
Overall, the industry is undergoing significant transformations fueled by digital advancements, changing consumer behaviors, and evolving technologies, creating new opportunities for companies to thrive and deliver engaging content to a global audience.
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The global media & entertainment market is segmented into type, region and competitive landscape. Based on Type, the market is segmented into Print Media, which includes Newspaper, Magazine, Billboards, and Others), Digital Media, which includes Television, Music & Radio, E-Signage, and Others, and Streaming Media, which includes OTT and Livestream.
The streaming media sector has experienced significant growth and gained traction in recent years, primarily due to the emergence of over-the-top (OTT) media services across online platforms. OTT refers to the delivery of video, audio, and other media content over the internet, bypassing traditional distribution channels.
OTT platforms offer consumers the convenience of accessing a wide range of content anytime and anywhere. Viewers can stream movies, TV shows, documentaries, and other media content on their preferred devices, such as smartphones, tablets, smart TVs, and computers, without being restricted to specific broadcasting schedules. Furthermore, OTT platforms provide a diverse catalog of content, including original programming, licensed TV series, movies, and documentaries from various genres. These platforms often curate content based on user preferences and offer personalized recommendations, enhancing the viewing experience.
Moreover, one of the key advantages of OTT platforms is their ability to reach a global audience. Unlike traditional broadcasters that may be limited by geographical boundaries, streaming services can expand their user base internationally, providing content to viewers around the world. This has opened up new opportunities for content creators and facilitated cultural exchange through media.
Key market players operating in the Global Media & Entertainment Market include:
- DreamWorks Animation LLC
- Warner Media, LLC
- The Walt Disney Company
- Netflix, Inc.
- News Corporation
- The Bertelsmann SE & Co. KGaA
- Gannett Co., Inc.
- Eros International Media Ltd
- Axel Springer SE
- Facebook, Inc.
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“The global media and entertainment market is driven by several factors, including technological advancements, changing consumer behaviors, globalization, and increasing disposable income. The rise of digital platforms and streaming services, the demand for personalized and on-demand content, and the growth of digital advertising are major trends shaping the industry. However, the market also faces challenges such as piracy and copyright infringement, fragmented audiences and platforms, ad-blocking and ad-avoidance, regulatory and legal complexities, changing business models, technological disruptions, content oversaturation, and geopolitical and cultural barriers.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Media & Entertainment Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Type (Print Media (Newspaper, Magazine, Billboards, and Others), Digital Media (Television, Music & Radio, E-Signage, and Others), Streaming Media (OTT and Livestream)), By Region, By Company”, has evaluated the future growth potential of Media & Entertainment Market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the Global Media & Entertainment Market.
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