Rapid technological advancements and increasing penetration of internet to drive global online travel booking market through 2024
According to TechSci Research report, “Global Online Travel Booking Market By Service Type, By Mode of Booking, By Platform, By Region, Competition, Forecast & Opportunities, 2024”, global online travel booking market is anticipated to witness rapid growth during the forecast period on account of emerging technological improvements and digital trends. Moreover, rising disposable income of people in emerging countries and ease of comparing various travel options online is further expected to boost the market. The key factors responsible for the popularity of online travel booking platform market are smartphone penetration and growing internet penetration in homes, offices and public places across the globe. Additionally, the countries like India, China, Japan, the US, and the UK are providing free Wi-Fi for the citizens which is further aiding the growth of global online travel booking market. Priceline Group Inc., Expedia, Inc., Ctrip.Com International Ltd., Trip Advisor LLC, Hostelworld Group, Hotel Urbano Travel, Trivago GmbH, MakeMyTrip Limited, Thomas Cook Group Plc. and CheapOair.Com., among others are the leading players operating in global online travel booking market.
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Global online travel booking market can be segmented based on service type, mode of booking, platform and region. Considering the mode of booking, the market can be segmented into third party online portals and direct/captive portals. Among them, direct/captive portals segment accounted for the largest market until 2018 and is expected to maintain its position during the forecast period as well, however, a gradual reduction in its market share is expected, on account of growing popularity of third party online portals as they are providing attractive offers in order to attract travelers and increase their customer base. In terms of region, Asia-Pacific is anticipated to record the highest growth through 2024 owing to increasing middle-class segment, rising penetration of Internet facilities and growing youth population.
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“Global online travel booking market is anticipated to grow at a robust rate during the forecast period on account of growing technological advancements and convenience of the web for better travel prices and accommodations. Moreover, several offerings such as medical tourism and eco-tourism are boosting demand for online travel booking. Additionally, several hotel and airlines are generating direct hotel bookings via their own websites and mobile applications, which is further propelling global online travel booking market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Online Travel Booking Market By Service Type, By Mode of Booking, By Platform, By Region, Competition, Forecast & Opportunities, 2024” has evaluated the future growth potential of global online travel booking market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global online travel booking market.
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