The increasing popularity of eco-friendly and plant-based makeup removers, increasing demand for organic makeup removers at skincare & cosmetic salon along with the rising purchasing capacity of consumers are to drive the global organic makeup remover during the forecast period.
According to TechSci Research report, “Global Organic Makeup Remover Market–Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F,” the global organic makeup remover market is expected to grow at a higher pace during the forecast period. The demand for makeup removers will always be there for consumers who use makeup products. However, the demand for organic makeup is rising over conventional ones as it is considered best for the skin due to its chemical-free properties, which doesn’t affect the skin. This is considered one of the major driving factors for the organic makeup remover market growth worldwide. The market is expected to grow at a rapid rate during the forecast period due to the growing awareness related to the advantages of organic makeup removers, such as skin nourishment, moisturized skin, cleaning of impurities, and avoidance of skin allergies, dryness, acne, etc..
The rising demand for organic makeup removal products has been significantly influenced by the expanding use of cosmetic products globally. The increased usage of organic makeup remover has also been prompted by people’s growing awareness of the premature aging caused by improper makeup removal or prolonged makeup use. Additionally, the use of cosmetic items is encouraged by the industry’s rapid growth, the development of attractive products that help people look better, protect their skin from various problems, and utilize more organic ingredients.
Due to the rising existence and increasing competition level between various local and foreign companies, the organic makeup remover industry is rapidly expanding and developing. To improve their portfolio and attract millennial customers, key companies focus on strategies like innovation in the current product offering and new product launches. For instance, Algae Enzyme Cleansing Oil was launched by MARA Cosmetic in the cosmetics industry in 2020. It comprises fruit enzymes from papaya, pumpkin, pineapple, and grapefruit, as well as moringa, chia, and squalene oils.
Beauty Counter, a multilevel marketing business and retailer, made the decision to remove 1400 chemicals from personal care items that the European Union had banned or restricted. Additionally, 2019 saw the adoption of the “clean beauty” program by retailers like Ahold Delhaize, Bed Bath & Beyond, CVS Health, Dollar General, Rite Aid, Staples, Target, Walgreens, and Whole Foods Market, who decided to promote organic items on the shelves.
Based on product type, the organic makeup remover market is segmented into liquid, wipes, and gel. The more popular and widely used liquid organic makeup removers include essential oils, micelles, water, etc. As a result, it is anticipated that liquid organic makeup removers will account for a major share of the industry in the years to come.
Based on price range, the mass price range has a major share in the global market and is expected to maintain its dominance during the forecast period as well. The reason behind its major contribution is the products availability by leading companies at mass range prices. The premium organic makeup remover is used mainly by beauty salons, celebrities, fashion industry and premium class consumers which also holds the strong market share.
Based on the end user segment, the individual segment will hold largest market share in the global organic makeup remover market due to the use of makeup products on daily basis by most of the individual as removing makeup religiously every night before going to bed reduces the risk of developing pimples, redness, blackheads, and other types of blemishes. For well-moisturized skin, it is important to include a makeup remover in night-time beauty routine.
Based on the distribution channel the supermarkets/hypermarkets segment emerged as the dominant in the global organic makeup remover market with the largest market share. The online segment is anticipated to experience the fastest growth during the forecast period in terms of distribution channel. The segment is being driven by e-retailers, who provide a broad selection of goods along with details on the ingredients and consumer feedback. Additionally, most millennials prefer to save time by purchasing online through websites like Walmart, Nykaa, Amazon, etc., which has been fueling the segment’s expansion.
Browse over XX market data Figures spread through XX pages and an in-depth TOC on “Global Organic Makeup Remover Market“.
Global organic makeup remover is segmented based on product type, price range, end user, distribution channel, region, and competitional landscape. Based on product type, the market is further fragmented into liquid, wipes, gels. Based on the price range the market segment is divided into mass and premium. Based on the distribution channel the market is segmented into supermarkets/hypermarkets, departmental stores, specialty stores, online, and others (multi-branded stores, direct sales, etc.).
Key market players in the global organic makeup remover market include:
- Caudalie Uk Ltd
- Nature’s Brands, Inc.
- Submittohim, LLC. (La Fogllia)
- Foxbrim Naturals, LLC
- Grown Alchemist Pty Ltd.
- Vapour Beauty, LLC
- Estelle & Thild E
- Sky Organics, LLC
- MÁDARA Cosmetics AS
- INIKA Organic Australia
Caudalie UK Limited is an active company registered on 8 January 2002 with the corporate headquarter situated in London, Greater London. It has been 20 years since Caudalie UK Limited was founded. By 2021, Caudalie have planted more than 8 million plants in 8 nations, making it both the top European contributor and the top beauty contributor globally.
Nature’s Brands was established 10 years ago in 1999 and is now based in San Antonio TX US. Nature’s Brands supplies a comprehensive range of USDA (United States Department of Agriculture) Certified Organic Skin and Body Care Products, Natural Whole Food Vitamins, Alkaline Body Balance Supplements, Nutritious Green Foods, Pure Herbal Remedies and Quality Vitamins Supplements.
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“The market for organic makeup remover is expected to expand as consumer demand for nature-based products rises. Demand for the product is also rising because of the expanding social media influence of beauty trends and the rise in celebrity endorsements supporting the usage of organic makeup products, like organic makeup remover and various other products. The market for organic makeup remover is expanding because of growing health concerns regarding the harmful effects of chemical based makeup remover as well as the rising purchasing capacity of consumers.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Organic Makeup Remover Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F Segmented By Product Type (Liquid, Wipes, Gel), By Price Range (Mass, Premium), By End User (Individual, Fashion & Entertainment Industry, Salons/Parlor), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Stores, Specialty Stores, Exclusive Stores, Online, and Others (Multi-Branded Stores, Direct Sales, etc.)), By Region,”, has evaluated the future growth potential of global organic makeup remover market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global organic makeup remover market.
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