Advancements in the agriculture industry are driving the growth in Global Agri tourism Market in the forecast period, 2022-2026. According to TechSci Research report, “Global Agritourism Market – Global Industry Size, Share, Trends, Opportunity and Forecast, 2016-2026, Segmented By Activity (Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others), By Sales Channel (Direct v/s Indirect), By Region”, the global agritourism market would potentially project an impressive growth in the forecast period, 2022-2026, with an impressive CAGR on the account of rapidly increasing concerns over farmers who fail to generate huge revenues out of crop cultivations.
The Importance of the Global Agri tourism Market
The climatic changes, degrading soil quality along with the toxic air & environment is affecting crop yields and thus affect the regular incomes of the farmers and cultivators. Agritourism is an advantageous method to replenish the lack of sufficient income. Moreover, the rapidly increasing inclination of the population toward crop-field-based tourism, and educational tourism in the farms is driving the growth of the global agritourism market in the upcoming five years. Also, the market players in the industry are actively collaborating with the farmers and cultivators. These assure the tourism destinations and complete the respective tour packages that actively influence the visitors thereby supporting the growth of the global agri tourism market in the next five years.
Although the tourism industry suffered due to the pandemic situation as traveling was banned and the lockdown was observed. But in the past few months of 2021, the tourism industry is in action again. Promotions of the agricultural fields, flower plantations, and recreational activities in such farms, are anticipated to further substantiate the growth of the global agritourism market in the forecast period, until 2026.
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The global agri tourism market is segmented on the basis of activity, sales channel, competitive landscape, and regional distribution. Based on sales channels, the market is divided between direct and indirect sales channels. A direct sales channel is anticipated to hold the largest revenue shares of the market and dominate the market segment on the account of rapidly increasing market players in the industry. Rapidly increasing competition for the better provision of extended services, and advancement in the process of agricultural tourism is aiding the growth of the segment and thus influencing the growth of the global agritourism market in the upcoming five years. Indirect sales are also anticipated to hold significant shares of the market in the next five years on the account of increasing collaborations among tourism companies and crop cultivators influencing their field growths and field incomes, thus driving the growth of the global agritourism market.
Based on activity, the market is further bifurcated into outdoor recreation, agritainment, educational tourism, accommodations, and others. Educational tourism is also anticipated to hold significant shares of the market in the future five years on the account of expanding scopes of the agriculture sector. Government initiatives are also influencing the farmers and plant growers toward the benefits of various crops, and different methods of agriculture practices that enhance crop yields thereby supporting the growth of the global agritourism market in the forecast period, until 2026.
The Major Competitors of the Global Agritourism Market
- Liberty Hill Farm
- Harvest Travel International
- Farm to Farm International
- STAR Destinations
- Stita Group
- Select Holidays
- Agritours Canada Inc.
- Field Farm Tours Limited
- Greenmount Travel
- Blackberry Farms, LLC, etc. are some of the major shareholders in the global agritourism market. Market players are actively involved in research and technological development in product development. The advanced technology has made it possible for the industry to provide excellent services through agritourism. Further advancement would aid the market value and brand establishment in the future five years. New market players may focus on research and development to provide options that satisfy consumer demand as well as benefits the market players in building their brand value. Other competitive strategies include mergers & acquisitions and new product developments.
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“Europe is anticipated to emerge as the most promising regional market in the upcoming five years on the backbone of increased agrotourism in the countries like United Kingdom, Germany, France, Italy, Belgium, Croatia, etc. These countries are garnered with the presence of dispersed and small-scale agribusiness and farms that are often family-owned, promoting agritourism in the region at an increased rate, thereby supporting the growth of the global agritourism market and creating more prospective opportunities for the future five years. Asia Pacific is anticipated to register the fastest growing CAGR in the next five years on the account of dependency of the countries like India, China, Japan, etc. majorly over the agriculture sector. Moreover, a government initiative in these countries to support the agriculture sector and agritourism is also aiding the growth of the global agritourism market. New market players must focus on the behavioral pattern of the tourist being inclined toward agritourism. The inclination of the students and other educational tourism for the agriculture sector would also aid the growth of the market in the next five years,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based Global management consulting firm.
“Global Agritourism Market – Global Industry Size, Share, Trends, Opportunity and Forecast, 2016-2026, Segmented By Activity (Outdoor Recreation, Agritainment, Educational Tourism, Accommodations, Others), By Sales Channel (Direct v/s Indirect), By Region”, has evaluated the future growth potential of global agritourism and provides statistics & information on market size, structure, and future market growth. The report intends to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global agritourism market.
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