Increase in the youth population and ongoing technological advancements are expected to drive the demand for Saudi Arabia Perfume & Deodorants market throughout the forecast period.
According to TechSci Research report, “Saudi Arabia Perfume & Deodorants Market By Type (Perfumes, Deodorants) By Packaging (Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml and Above 200 ml) By Category (Mass & Premium) By Gender (Unisex, Male, Female) By Distribution Channel (Supermarkets & Hypermarkets, Apparel & Beauty Stores, Speciality Stores, Pharmacies, Online, Others), Company Forecast & Opportunities, 2026”, the Saudi Arabia Perfume & Deodorants market is expected to grow at a steady rate in the forecast period. An increase in awareness regarding fitness and personal hygiene among the youth population is expected to be the driving factor to surge the growth of the perfume & deodorant market. An increase in the growth of the beauty and care industry due to the influence of social media and the easy availability of products at retail stores is expected to influence the growth of the market. The rise in the working women population who can afford the perfume & deodorants products is giving them the independence to buy the products as their will which is expected to fuel the growth of the perfume & deodorant market. The availability of a wide range of perfumes and deodorants in the market and the surge in demand for clean label products are expected to foster market growth.
The COVID-19 outbreak across the world which has been declared as a pandemic by World Health Organization has affected several countries adversely. Leading authorities of Saudi Arabia imposed lockdown restrictions and released a set of precautionary measures to contain the spread of novel coronavirus. Manufacturing units were temporarily shut down and the shortage of workforce at the manufacturing units affected the growth of the market negatively. Disruption in the supply chain was observed which restricted the import and export activity of the perfume & deodorants. Consumer started spending on the essential products and avoided spending on the non-essential items during this period which adversely impacted the growth of the market.
However, the chances of skin allergies due to the use of chemicals in the products may pose a challenge in the growth of the Saudi Arabia Perfume & Deodorants market.
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Saudi Arabia Perfume & Deodorants market is segmented into type, packaging, category, gender, distribution channel, regional distribution, and company. Based on the distribution channel, the market can be divided into supermarkets & hypermarkets, apparel & beauty stores, specialty stores, pharmacies, online, others. The supermarkets & hypermarkets segment is expected to account for major market share in the forecast period, 2022-2026. The high number of people visiting these markets to buy other products along with perfumes & deodorants is expected to fuel the growth of this segment. Based on the category, the market can be divided into mass & premium. The premium segment is expected to hold a significant share of the market in the next five years owing to the rise in demand for personalized and quality products.
Arabian Oud Company, L’Oréal Middle East, Unilever Arabia, The Procter & Gamble Company, Rasasi Perfumes Industry LLC, The Estée Lauder Companies Inc., Avon Beauty Arabia, Calvin Klein KSA, Burberry Group plc, Giorgio Armani S.p.A, Christian Dior S.A, Beiersdorf Middle East, Abdul Samad Al Qurashi, The Fragrance Kitchen, Ajmal Perfumes, among others are some of the leading players operating in Saudi Arabia Perfume & Deodorants market. Companies operating in the market are using strategies such as joint ventures, product launches, mergers, and research collaborations to boost their share and increase their geographic reach.
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“The rise in the adoption of online channels by the market players to increase the reach of their products with the help of user-friendly interface mobile applications and websites is expected to fuel the growth of the market. Availability of online payment gateways with the facility of easy pick-up delivery and exchange of the products in addition to lucrative discounts and offers are expected to increase the sales of the perfumes & deodorants market. Also, the market players are adopting advanced technologies to collect information to increase the sale of their products, and the launch of novel products with attractive packaging and promotional activity is expected to propel the market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Saudi Arabia Perfume & Deodorants Market By Type (Perfumes, Deodorants) By Packaging (Below 50 ml, 50-100 ml, 101-150 ml, 151-200 ml and Above 200 ml) By Category (Mass & Premium) By Gender (Unisex, Male, Female) By Distribution Channel (Supermarkets & Hypermarkets, Apparel & Beauty Stores, Speciality Stores, Pharmacies, Online, Others), Company Forecast & Opportunities, 2026”, has evaluated the future growth potential of Saudi Arabia Perfume & Deodorants market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia Perfume & Deodorants market.
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