According to the TechSci Research report, “Social Media Advertising Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028” The Social Media Advertising Market is expected to grow due to innovation and new ad formats, increasing video content, and rise of influencer marketing.
The global social media advertising market refers to the ever-changing and fast-paced landscape that encompasses various platforms and strategies used by advertisers to connect with and engage their target audiences. With widespread access to the internet and the increasing popularity of social media platforms, advertisers recognize the potential of these digital channels for promoting their products and services. One of the key advantages of social media advertising is its advanced targeting capabilities, allowing advertisers to tailor their content to specific demographics, interests, and behaviors, thereby maximizing the effectiveness of their campaigns.
The market is influenced by notable trends, such as the dominance of video content, the utilization of influencer marketing, and the integration of e-commerce functionalities within social media platforms. These trends provide advertisers with innovative approaches to connect with users, foster engagement, and drive conversions. However, the market faces challenges, including ad fatigue experienced by users, privacy concerns surrounding data usage, and the complexity of measuring and attributing campaign success.
Despite the challenges, the Global Social Media Advertising Market offers significant opportunities for advertisers to harness the power of social media platforms and effectively reach a global audience in a targeted and impactful manner.
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The global social media advertising market is segmented into advertising format, platform, industry, and region. Based on advertising format, the market is segmented into sponsored ads, display ads, video ads, influencer advertising, and others like social media stories, native advertising, etc. Based on platform, the market is segmented into web and application. Based on the Industry, the market is segmented into real estate, BFSI, healthcare, retail, media & entertainment, travel & tourism, and others like automotive, government, etc. The market analysis studies regional segmentation divided into North America, Europe, Asia-Pacific, Middle East and Africa, and South America.
Amongst the advertising format, sponsored ads have gained considerable popularity. These ads are specifically designed to appear seamlessly within the user’s social media feed, blending with the organic content and increasing visibility. Also, sponsored ads blend with organic content to provide a more cohesive and uninterrupted user experience. Users are more likely to engage with ads that do not disrupt their browsing flow and seamlessly integrate with the content they are already interested in.
Key market players operating in the Social Media Advertising market include:
- Google LLC
- Meta Platforms, Inc.
- Twitter, Inc.
- ByteDance Ltd. (TikTok)
- Snap Inc.
- Pinterest, Inc.
- LinkedIn Corporation
- Tencent Holdings Ltd.
- Weibo Corporation
- Kakao Co., Ltd.
TikTok has introduced a new product called Pulse, allowing advertisers to display ads alongside content created by premium publishers. As part of this initiative, TikTok will share half of the ad revenue generated from these placements with the publishers. At the product launch, several prominent brands such as Buzzfeed, DotDash Meredith, NBCUniversal, UFC, and WWE joined as the initial partners. Pulse expanded on TikTok’s existing Pulse program, which enables marketers to position their brands alongside the top 4% of content available on the platform.
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“The social media landscape is constantly evolving, with platforms introducing new features and capabilities, which is anticipated to drive market growth in the coming years. Moreover, the increasing adoption of technologies like virtual reality (VR) and augmented reality (AR) within social media is expected to further propel market expansion. Additionally, the popularity of social media platforms is on the rise due to their quick mobile accessibility and visually engaging content, leading to accelerated market growth. The market is benefiting from the growing youth population in emerging economies such as India, where online channels like social media are more widely accepted compared to offline channels.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Social Media Advertising Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Advertising Format (Sponsored Ads, Display Ads, Video Ads, Influencer Advertising, Others (Social Media Stories, Native Advertising, etc.)), By Platform (Web, Application), By Industry (Real Estate, BFSI, Healthcare, Retail, Media & Entertainment, Travel & Tourism, Others (Automotive, Government, etc.)), By Region and Competition”, has evaluated the future growth potential of Social Media Advertising globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of Social Media Advertising globally.
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