Changing consumer preferences for solid perfumes, skin-friendly properties, and convenience in carrying into bags and pouches are the factors that are fueling the expansion of the solid perfume market.
According to TechSci Research report, “Solid Perfume Market– Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2017-2027F” Solid perfume is a portable fragrance container without a top or bottom. The container, which is two pieces and made of metal, holds the solid perfume. Due to their portability and lack of leaks, these containers are trendy. The benefits of using a less messy product and taking less time to apply are among the benefits of solid perfume driving market growth.
Solidified perfumes eliminate the possibility of spilling or leaking because the perfume container might crack. Solid perfume is valuable and practical for those who do not want to worry about their perfume leaking while traveling. After a circular massage, the scented wax is applied to the skin’s surface. Solid perfumes are portable and convenient to carry in handbags and zip pouches. The perfume bottle is made up of metal, preventing solid fragrances from evaporating and extending the life of the scent. Solid perfume has a more intense aroma and can last 14 months thanks to its packaging. Solid fragrances can be applied in public because they are discreet and small. The market demand for solid perfumes is due to their easy availability and wide range of domestic and foreign brands, as well as the fact that they do not contain alcohol, which can prevent any irritation to the skin.
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Based on fragrance, the market is segmented into single and mixed fragrances. Among these, mixed fragrances will be the fastest growing because companies focus on making different and unique fragrances out of various mixed fragrances to attract customers and increase the demand for their products. The end-user market is segmented into men, women, and unisex. Among these, the women end user holds the largest market share because women spend more on shopping, and the increase in the rate of working women propels the growth of this segment.
Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online, and others. The online segment is anticipated to increase market revenue among these distribution channels. Compared to brick-and-mortar or offline stores, purchasing any product is significantly influenced by the growing popularity of e-commerce and the rise in smartphone usage. Additionally, online shopping offers attractive discounts that increase the revenue of the target market.
On the basis of regional analysis, the market is segmented into North America, Europe, Asia-Pacific, Middle East & Africa, and South America. The North America region holds the largest market share. It will continue to grow during the forecast period due to its extensive manufacturing base, wide availability of solid perfumes, and rising youth preference for them.
Key market players in the Global Solid Perfume Market include:
- Diptyque Distribution LLC
- Le Labo Holding LLC
- Roots Rose Radish
- Bougie et Senteur SARL
- Jean Niel Inc.
- Fury Bros LLC
- Aroamas
- Sweet Anthem Perfumes
- Lush
- Givenchy
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“Due to rising consumer demand for better grooming practices, increased R&D and advertising efforts, the expanding influence of social media, and celebrity endorsements, the global solid perfume market is anticipated to expand throughout the forecast period. Additionally, solid perfume eliminates the chance of leakage or spillage brought on by bottle breaks. It’s convenient to bring solid perfume when traveling. Customers appreciate not worrying about the aromatic wax leaking when they apply it to their skin. Companies also focus on different and unique fragrances to attract consumers, increasing the demand for the products.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Solid Perfume Market–Global Industry Size, Share, Trends, Opportunity, and Forecast 2017-2027 Segmented, By Type (Organic Vs. Inorganic), By Fragrance (Single Fragrance Vs. Mixed Fragrance), By End User (Men, Women, and Unisex), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online, and Others), By Region, By Competition”, has evaluated the future growth potential of solid perfume market globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the global solid perfume market.
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