Increase in the spending on healthcare products and growing adoption of sedentary lifestyle is expected to drive the global vitamin chewing gums market in the forecast period.
According to TechSci Research report, “Global Vitamin Chewing Gums Market By Product Type (Sugared Chewing Gums and Sugar-free Chewing Gums) By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacy/ Drug Stores Online, and Others), By Region, Company Forecast & Opportunities, 2026”, the global vitamin chewing gums market is expected to witness steady growth in the next five years. Gum is a kind of cohesive substance and is combined with sweeteners and flavorful substances which are designed to be chewed without swallowing them. Vitamin chewing gums are taken to compensate for the nutritional deficiencies in humans.
An increase in the adoption of sports as a career option is expected to boost the demand for the chewable vitamin market. The rise in the number of health clubs, gymnasiums, fitness centers along with the growing awareness regarding health and fitness is expected to create lucrative opportunities for market growth. The growing adoption of the trend of weight and energy management among consumers is expected to influence the growth of the vitamin chewing gums market. Intake of vitamin chewing gums can reduce the risk of malnutrition in the consumers by providing them with the required nutrients. Market players adopt attractive marketing strategies such as social media campaigns, awareness camps to raise awareness among consumers about the benefit of consumption of vitamin chewing gums which in turn can influence the market growth in the forecast period.
The COVID-19 outbreak across the world which has been declared as a pandemic by World Health Organization has affected several countries adversely. Leading authorities imposed lockdown restrictions and released a set of precautionary measures to contain the spread of novel coronavirus. Coronavirus-affected patients started suffering from shortness of breath along with coughing and sneezing. After getting infected by the coronavirus, the immune system got badly affected and the body required the dose of supplement nutrients. The high demand from the coronavirus-affected patients and the rise in the government initiatives supporting the production of vitamins chewing gums is expected to fuel the market growth during this period.
However, the presence of stringent regulations before the product launch by the leading authorities may hamper the global vitamin chewing gums market growth.
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The global vitamin chewing gum market is segmented into product type, distributional channel, regional distribution, and company. Based on the product type, the market can be divided into sugared chewing gums and sugar-free chewing gums. The sugar-free chewing gums are expected to witness growth in the forecast period, 2022-2026. The rapid change in the preference of consumers from sugared gums to sugar-free gums owing to the rise in the health-consciousness of consumers is fueling the market demand.
Based on the distribution channel, the market can be divided into supermarkets and hypermarkets, convenience stores, pharmacy/ drug stores online, and others. The supermarkets and hypermarkets segment is expected to account for major market share in the next five years owing to their high prevalence around the globe. The availability of lucrative discounts and offers in these markets and the presence of a wide range of products at a single place attract huge footfall in the hypermarkets and supermarkets. Increase in the construction of hypermarket and supermarket in the developing countries and the continuous surge in the consumer awareness is contributing to the surge in the sales of vitamin chewing gums.
BLOCKHEAD HQ Ltd, MORE OR LESS DRINKS COMPANY LIMITED (Get More Vits), Mighty Gum, Gumlink Confectionery Company A/S, The BSD Project LLC (Viter Energy), Run Gum are the leading players operating in global vitamin chewing gums market. Producers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several vitamin chewing gums producers are coming up with their technologically advanced offerings.
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“The growing demand for e-commerce platforms and the high-end investments by the market players for the development of effective vitamin chewing gums are expected to boost the market demand. High internet penetration and proliferation of smart devices along with the availability of a plethora of medicine supply apps and websites are expected to accelerate the vitamin chewing gum market growth. Quick delivery options, easy returns, and the availability of discounts are attracting customers to buy through online channels. Adoption of advanced technologies such as big data analytics, internet of things technology to gather insights to make smart decisions by the market players is expected to propel the market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Vitamin Chewing Gums Market By Product Type (Sugared Chewing Gums and Sugar-free Chewing Gums) By Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Pharmacy/ Drug Stores Online, and Others), By Region, Company Forecast & Opportunities, 2026” has evaluated the future growth potential of global vitamin chewing gums market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of global vitamin chewing gums market.
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