According to TechSci Research report, “Global Teleshopping Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Teleshopping Market stood at USD 46.85 billion in 2022 and is anticipated to grow with a CAGR of 1.15% in the forecast period, 2024-2028. The global teleshopping market is a dynamic and evolving sector of the retail industry that leverages television as a medium for marketing and selling products and services directly to consumers. Teleshopping, also known as television shopping, home shopping, or infomercial retailing, has witnessed significant growth and transformation over the years, driven by technological advancements, changing consumer preferences, and a competitive business landscape.
Teleshopping, in its earliest form, can be traced back to the late 1940s when television networks began experimenting with short advertising segments to promote products. However, it wasn’t until the 1970s that the concept of dedicated teleshopping channels and infomercials took root. Innovators like Ron Popeil and his “Ronco” brand were among the pioneers of infomercial retailing, using television as a powerful tool to showcase and sell their products directly to consumers.
The 1980s marked a turning point for teleshopping, with the emergence of dedicated shopping channels such as QVC and the Home Shopping Network (HSN) in the United States. These channels introduced the concept of live shopping broadcasts, where hosts demonstrated products, engaged with viewers, and facilitated immediate purchases via toll-free phone lines.
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The global teleshopping market is characterized by a diverse range of players, including teleshopping networks, e-commerce platforms, direct response marketers, and product manufacturers. These entities contribute to the creation, distribution, and promotion of products through television broadcasts and digital channels. Some key players in the market include:
QVC, along with its subsidiary HSN, is a major player in the teleshopping industry. It operates dedicated shopping channels and e-commerce platforms, offering a wide array of products, including fashion, beauty, electronics, and home goods.
HSN, part of the QVC Group, specializes in live shopping broadcasts and online retail. It focuses on engaging viewers and providing a personalized shopping experience.
Shop LC (formerly known as Liquidation Channel) is a global teleshopping network that specializes in jewelry, gemstones, and lifestyle products. It reaches audiences through television broadcasts and digital platforms.
Amazon Live is an extension of the e-commerce giant’s platform, featuring live shopping streams where brands and sellers showcase products and interact with viewers. It seamlessly integrates with Amazon’s online marketplace.
HSN is known for its interactive live shopping broadcasts and online shopping experience. It offers a wide range of products, including fashion, electronics, and home essentials.
Teleshopping networks and platforms cater to a wide range of product categories, providing consumers with diverse options and shopping experiences. Some of the most prominent product categories featured in teleshopping broadcasts include:
Teleshopping channels offer clothing, accessories, and footwear for various demographics. Viewers can explore the latest fashion trends and make stylish purchases from the comfort of their homes. Beauty products, skincare, makeup, and personal care items are frequently showcased on teleshopping programs. Live demonstrations and expert recommendations enhance the shopping experience.
Teleshopping is known for its extensive jewelry collections, including gemstones, watches, and designer pieces. Viewers often have the opportunity to learn about gemology and jewelry craftsmanship. Teleshopping networks present a wide range of electronic devices, gadgets, and home electronics. Informative demonstrations highlight the features and benefits of these products.
Teleshopping platforms offer an array of home and kitchen products, from cookware and appliances to home decor and organizational solutions. Live cooking demonstrations and home improvement shows are popular segments. Health and wellness products, including fitness equipment, supplements, and wellness devices, are promoted to help consumers lead healthier lives.
Teleshopping often features collectible items, memorabilia, and limited-edition products that appeal to collectors and enthusiasts. Some teleshopping networks specialize in niche product categories, such as rare coins, antiques, or innovative gadgets.
The integration of e-commerce into teleshopping has expanded the market’s reach. Consumers can shop online via dedicated websites and mobile apps, offering a convenient and 24/7 shopping experience. Teleshopping broadcasts have evolved to include interactive elements. Viewers can engage with hosts and presenters through live chats, social media, and toll-free phone lines, allowing for real-time questions and feedback.
Some teleshopping platforms utilize AR technology to enhance the shopping experience. Viewers can virtually try on clothing, visualize how products will look in their homes, and receive personalized recommendations. Teleshopping companies have adopted an omnichannel approach, allowing consumers to shop seamlessly across multiple channels. This includes watching broadcasts on television, browsing online, and making purchases via mobile devices.
Teleshopping networks collect data on viewer preferences, buying behaviors, and demographics. This data is used to personalize recommendations, tailor marketing efforts, and optimize product offerings. The proliferation of mobile devices has led to the development of mobile shopping apps. These apps enable viewers to browse products, receive notifications about live broadcasts, and make purchases on the go.
The Global Teleshopping Market is segmented into operating type, category, payment mode, source of order, regional and company.
Based on the operation type, Dedicated Channel segment emerged as the dominant player in the global teleshopping market. Dedicated teleshopping channels offer viewers an immersive and focused shopping experience. By dedicating their entire programming to product showcases and sales, these channels create an environment where viewers can explore a wide range of products without distractions.
Based on region, the North America has a significant share in the global teleshopping market. North America is a leader in technological innovations. Teleshopping companies in the region leverage cutting-edge technology to provide seamless shopping experiences, including online platforms, mobile apps, and interactive features that enhance viewer engagement.
Major companies operating in Global Teleshopping Market are:
- Shop LC
- QVC, Inc.
- Canis Television and Media Ltd
- Tristar Products, Inc.
- Gem Shopping Network Inc.
- EVINE Live Inc.
- America’s Collectibles Network
- Ideal Shopping Direct Limited
- HSN, Inc.
- America’s Value Channel
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“The global teleshopping market remains a dynamic and evolving sector of the retail industry. Its ability to adapt to changing consumer behaviors and technological advancements positions it as a relevant and competitive retail channel. As teleshopping continues to embrace digital innovation and expand its reach, it is poised to offer consumers around the world convenient access to a diverse array of products and services, all while maintaining its unique blend of entertainment and commerce.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Teleshopping Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Operation Type (Dedicated Channel, Infomercial), By Category (Home Furniture & Furnishing, Apparel, Others), By Payment Mode (Cash on Delivery, Debit/Credit Card, Mobile Wallet & Net Banking), By Source of Order (Television, Internet), By Region, By Competition, 2018-2028”, has evaluated the future growth potential of global teleshopping market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in global teleshopping market.
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