Rising awareness about hygiene benefits and enhancement in the manufacturing technologies are the factors driving the global tissue paper market during the forecast period.
According to TechSci Research report, “Global Tissue Paper Market By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others (Wipes, Decorative Tissue, etc.)), By End User (Residential, Hospital, Food and Beverage Industry and Others (Malls and Multiplex, Schools, Colleges, etc.)), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others (Direct Sellers, General Merchandized Retailers, etc.)), By Region, Competition, Forecast & Opportunities, 2026”, the global tissue paper market is anticipated to grow from USD50 billion in 2020 to around USD68 billion in 2026F at a CAGR of 5.63%. To increase their market share, manufacturers of tissue paper products are implementing innovative and distributive strategies. People are switching to flushable wipes due to the biodegradability issue. Such initiatives by manufacturers have aided them in increasing revenue and a large consumer base, allowing them to stay ahead of the competition in the market.
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The global tissue paper market is expected to boom as a result of the COVID-19 impact; however, sales and operations were hampered by transportation restrictions and a temporary worker shortage. Although the market appears to be profitable, demand from restaurants and other businesses declined due to lockdowns imposed in various countries to curtail the spread of the disease. Hygiene and health company Essity, for example, mentioned a 12 percent drop in revenue in the year 2020. Pharmacy/Drug Stores and online stores benefited because people preferred short-term stocking, and e-commerce.
The global tissue paper market is segmented into by product, by end user, by distribution channel, by region and by company. In terms of by product, the global tissue market is segmented into Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others (Wipes, Decorative Tissue, etc.). Among which Toilet paper accounted for around 30% market share in 2020 and it will continue to dominate the market throughout the forecast period followed by kitchen towel. It is the toilet paper and kitchen towel which are the most widespread tissue paper products consumed across the globe. The demand for toilet paper has increased because of the increasing population and considering the growing focus on maintaining hygiene, there is expected to be a spike in the demand for kitchen towels. The consumption of kitchen towels is mainly due to the increasing number of restaurants and eating outlets. In the upcoming years, it is expected that the consumption pattern of tissue paper will change continuously over time, as earlier the focus towards hygiene was limited to toilet paper and kitchen towels. But now even the products like facial tissue, wipes, napkins are being consumed in the widest proportion.
In terms of distribution channel, the global tissue market is segmented into Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others (Direct Sellers, General Merchandized Retailers, etc.). Among which Supermarket/hypermarket have accounted for the majority of the share in the global Tissue Paper market and it will continue to dominate the market throughout the forecast period. Nowadays, online sales of tissue papers have expanded significantly as more consumers have shifted to e-commerce for better prices and discounts, convenience, and a wider product selection, including private label by big e-tailers like Amazon, which has increased its focus on its own private label consumer staples like tissue papers.
In terms of region, the global tissue paper market is segmented into North America, Asia-Pacific, Europe, South America, and Middle East & Africa. Among which North America has accounted for the majority of the market share. Asia-Pacific is the fastest-growing region in the global tissue paper market due to rising health awareness and presence of a largest portion of the young and millennial population. As the population expands, so does people’s concern for safety, cleanliness, and hygiene, resulting in an increase in demand for tissue paper products. China is one of the key markets for tissue papers in the Asia-Pacific region.
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Kimberly-Clark Corporation, Essity Aktiebolag (publ), Vinda International Holdings Limited, The Procter & Gamble Company, Hengan International Group Company Ltd., and others are some of the leading players operating in the global tissue paper market. The global tissue paper market is competitive with the presence of various international brands and minimal market share of domestic companies in developed and developing countries. Above all other aspects, the launching of a new product has become the most critical strategy, due to the rapidly changing preferences of the consumers. Also, businesses have embraced the growth through mergers and acquisitions by multinational companies, which has proven to be successful in making their presence stronger.
“Following the COVID-19 pandemic, there has been a deliberate increase in concerns regarding maintaining hygiene, which is one of the reasons why we can anticipate an increase in demand for the global tissue paper market. Furthermore, factors such as technological advancement and innovative research and development activities for the discovery of new products are expected to positively influence the growth of the market through 2026,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Global Tissue Paper Market By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others (Wipes, Decorative Tissue, etc.)), By End User (Residential, Hospital, Food and Beverage Industry and Others (Malls and Multiplex, Schools, Colleges, etc.)), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others (Direct Sellers, General Merchandized Retailers, etc.)), By Region, Competition, Forecast & Opportunities, 2026” has evaluated the future growth potential of the global tissue paper market and provides statistics and information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global tissue paper market.
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