According to TechSci Research report, “Transactional Video on Demand Market –Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”, Transaction Video on Demand (TVOD) is a term that describes platforms where customers pay for each video-on-demand content to either access it permanently or download it as a rental for a set amount of time. These services are frequently connected to films, television shows, specific sports, or other events. The global transactional video on demand market covers a wide range of content types, including movies, TV shows, documentaries, concerts, sports events, and educational videos. Both new releases and catalog titles are made available for rental or purchase, catering to various interests and preferences of the audience.
TVOD platforms typically offer different pricing models, including rental options for a limited viewing period (24-48 hours) and purchase options for permanent access to the content. Pricing may vary based on factors such as the popularity, age, and format (SD, HD, 4K) of the content. The transactional video on demand market has a global presence, with platforms catering to both international and regional audiences. Different regions may have variations in content availability and licensing agreements due to regional distribution rights and language preferences.
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Electronic sell through (EST) and download to rent (DTR) are two different models of TVOD that allow users to access and consume digital content. EST, also known as “buy and keep” or “digital purchase,” is a TVOD model where users can buy and download digital content, such as movies or TV shows, to own and have its access for unlimited of time. When a user purchases content through EST, they typically pay a higher price compared to other TVOD models. Once purchased, the content is stored in the user’s digital library, allowing them to stream or download it at any time in the future. EST provides users with a permanent copy of the content they buy.
On the other hand, download to rent, also referred to as “rental,” is a TVOD model where users can rent digital content for a limited period. The users pay a lower price compared to EST since they only have temporary access to the content. Typically, the rental period ranges from 24 to 48 hours, during which users can stream or download the content. Once the rental period expires, the content becomes inaccessible, and users no longer have the rights to view it. If users want to rewatch the content, they will need to rent it again.
The global transactional video on demand market is segmented into North America, Asia-Pacific, Europe, South America, and Middle East and Africa in the regional analysis. North America dominated the global transactional video on demand market owing to the adoption of smart devices such as televisions and mobile phones and rising internet penetration. However, due to the high penetration of smart devices and the widespread use of TVOD across the region, the Asia-Pacific region is anticipated to experience a significant growth rate during the forecast period.
Based on vertical, the market is segmented into media & entertainment, education, and others (Sports)).
Key market players in the global transactional video on demand market include:
- Amazon.com, Inc.
- Apple Inc.
- Alphabet Inc.
- Rakuten Group, Inc.
- The Walt Disney Company
- Vudu LLC
- Redbox Automated Retail LLC
- Bigtree Entertainment Pvt. Ltd
- Hulu LLC
- DIRECTV, LLC.
Some TVOD platforms are adopting hybrid models that combine elements of TVOD and subscription-based services. This trend allows users to access a mix of rental/purchase options and a limited library of content for a monthly fee. Hybrid models cater to users who want both the flexibility of TVOD and the convenience of a subscription-based service. For instance, Amazon Prime Video provides both services, subscription video on demand (SVOD) and transactional video on demand (TVOD).
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“The global transactional video on demand market is expected to expand at a significant rate during the projected period owing to factors such as emerging economies, adoption of smart devices, and rising internet penetration. In addition to attract a considerable audience, various TVOD offering platforms, including Amazon Prime, Apple TV+, and Rakuten, are propelling the growth of the global transactional video on demand market by featuring diverse and niche content, ” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Transactional Video on Demand Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F, Segmented By Type (Electronic Sell Through and Download to Rent), By Vertical (Media & Entertainment, Education and Others (Sports)), By Region, By Company,” has evaluated the future growth potential of the global transactional video on demand market and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities present in the global transactional video on demand market.
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