Enhancing focus on innovative oral care products and growing number of dental spas are expected to stimulate the growth of United Kingdom oral care market in the forecast period, 2023-2027.
According to TechSci Research report, “United Kingdom Oral Care Market By Region, Competition Forecast & Opportunities, 2027”, the United Kingdom oral care market is expected to witness steady growth in 2023-2027. Oral care products help in maintaining healthy gums, teeth, and tongue requirements. Bad breath, dry mouth, cold sores, decay, and thrush can be managed with correct diagnosis and oral care products. Various product innovations by prominent organizations, as well as huge investments in marketing and promotional operations to reach wider consumer bases, have a significant impact on the oral care market. Along with this, the increasing awareness about the significance of maintaining oral hygiene has increased the overall expenditure on dental healthcare. Preventative oral care products have become a viable alternative to medication owing to the rising incidences of oral ailments. Along with this, toothpastes are available in numerous fluoride concentrations, with unique variations including herbs, honey, and others, for specific goals like dental disintegration control and tooth treatment. The mouthwashes are widely utilized to refresh the mouth or to manage gum diseases.
The dentists hold several seminars and initiatives to raise dental hygiene awareness, which assists key market players in exhibiting their product portfolio, resulting in increased acceptance of dental care products. Oral care products can be purchased with the help of online sales channels on account of the availability of multi-brand oral care products at minimized rates, convenience of purchase, and free shipping. The success of online sales channel of oral care products has encouraged competitive market players to expand their investment in these channels.
However, various market competitors are facing a surge in competitive pricing, and a lack of consumer awareness about the technological innovations is hampering the growth of the market.
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The United Kingdom oral care market is segmented into type, distributor channel, end user, regional distribution, and competitive landscape.
Based on type, the market is divided into toothpaste, toothbrush, mouthwashes/rinses, dental accessories, denture products, and others. The toothpaste segment dominates the market in the forecast years, 2023-2027. The rising usage of toothpaste among people of all income groups contributes to the growth of this segment. The availability of several forms of toothpaste, including gels, pastes, and powder, offers wider options to consumers, which escalates the demand for toothpaste. Several manufacturers are proactively involved in launching innovative products and demand for toothpaste is projected to increase in the forthcoming years.
Based on distribution channel, the market is segmented into consumer stores, retail pharmacies, online distribution, dental dispensaries. The consumer stores segment holds the largest share in the market in the forecast years, 2023-2027. The easy availability of a wide range of daily required products, such as liquid mouth washers, toothpaste, toothbrush, etc., are driving the growth of this segment.
Based on end user, the market is divided into dental hospitals & clinics, homecare. Homecare segment holds the largest share in the market in the forecast period, 2023-2027. The growing consumer awareness regarding oral health and mouth hygiene, along with the shifting preferences among the consumers towards body hygiene, are propelling the growth of this segment. Leading manufacturers are coming up with innovative and easy-to-use oral care products, which has expanded the usage of oral care products at home, thereby making homecare the largest and fastest-growing segment.
Leading market players operating in the United Kingdom oral care market are:
3M United Kingdom Plc.
Procter & Gamble Company
GlaxoSmithKline Plc.
Colgate-Palmolive (U.K.) Limited
Philips Electronics UK Limited
Johnson & Johnson Limited
Unilever UK Limited
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“The premiumization trend, along with several innovative products which include electric toothbrushes, propels the market growth. With this, consumers are paying more attention to their teeth and are spending proper time on their oral care routines, which include flossing and using mouthwashes, and in many cases also, teeth whitening treatments. This, in turn, contributes to the growth of the market for oral care products. In addition to this, the rising incidences of oral diseases and precautionary oral care products have become substitutions than going for medication which has increased the spending on oral care and is another way to expand the oral care market. The existence of private/small clinics equipped with dental dispensaries is fueling the sales of oral care products. Numerous product innovations by the leading market players and their investment in promotional activities and marketing to touch base are anticipated to accelerate the United Kingdom oral care market growth till 2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm”.
“United Kingdom Oral Care Market By Product Type (Prescription Medicines v/s Over-The- By Type (Toothpaste, Toothbrush, Mouthwashes/Rinses, Dental Accessories, Denture Products, Others), By Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, Dental Dispensaries), By End User (Dental Hospitals & Clinics v/s Homecare), By Region, Competition Forecast & Opportunities, 2027 has analyzed the future growth potential of United Kingdom oral care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and assist decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with significant drivers, challenges, and opportunities in United Kingdom oral care market.
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