Increasing demand for bread made of ingredients such as oats, multigrain, etc., and consumer awareness of healthy lifestyle to drive the United States bread market in the forecast years.
According to TechSci Research report, “United States Bread Market – By Region, Competition Forecast & Opportunities, 2018-2028F,” the United States bread market is anticipated to expand at an impressive CAGR of 3.95% over the projected period due to the ease of using bread in various dishes and for consumption, as well as the continuously expanding demand for bread. The increase in product offerings with higher profits, population expansion, and distribution efficiency by e-commerce websites all contribute to the market’s growth in the United States. The demand for various types of bread, including whole wheat and multigrain, is likely going to expand continuously.
Over the years, in the United States various forms of bread have been included in various meal, however interest in low-carb diets has caused consumption to decline. Even so, the trend seems to be turning as whole grain bread consumption is rising at the expense of traditional white bread. In American grocery stores, consumers can find sliced bread in a number of flavors, including white, low-sugar, fat-free, seven-grain, whole wheat, multigrain, potato bread, rye, country rye, etc. Thus, the demand for healthy bread is expected to increase during the coming years. Also, in order to attract customers, bread bakeries are now focusing on innovative breads such as organic bread, frozen bread and gluten-free bread. Consumers are now choosing organic bread over inorganic bread in support of healthier habits. Moreover, the growth of the food service industry, which provides a variety of food produced from bread categories such sandwiches, burgers, hot dogs, etc., has also contributed to the sector’s expansion.
Consumers’ busy lifestyle has resulted in a significant change in their food consumption patterns. Hence, the market for baked products such as bread is continuously growing as convenience food demand rises. According to the American Bakers Association, the US gross domestic product is made up of roughly 2.1 percent of bread items. This is a result of the nation’s excessive bread consumption. Moreover, the availability, affordability, and nutritional value of bread are other major factors encouraging consumers to buy these products.
Additionally, consumers prefer products with a long shelf life, therefore companies are concentrating on frozen breads as they can be kept for longer than fresh ones. Also, due to the ease with which consumers may access services while shopping for groceries online, the bread industry in the United States will grow during the forecast period.
The leading baking company in the business, Grupo Bimbo, which operates in 33 countries, includes Bimbo Bakeries USA. Bimbo Bakeries USA manufactures some of the most well-known brands of bread, bagels, buns, English muffins, and sweet baked goods. For years, Americans have experienced fresh, high-quality products from Bimbo Bakeries USA at family barbecues, lunchboxes, and breakfast tables.
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The United States bread market is segmented in terms of type, ingredients, product type, distribution channel, region, and company.
In terms of product type, the United States bread market is segmented into sandwich slices, bun, rolls, breadsticks, ciabatta, and others (loaves, brioche, baguette, etc.). Among which, the sandwich slices product type has dominated the market with a market share of around 31% in 2022 in value terms due to the ease of availability, cost-effectiveness, portability, nutrition, and taste.
Also, the distribution channel has been segmented into convenience store, specialty retailers, supermarket/hypermarket, departmental stores, online, and others (wholesales, direct sales, etc.). Among which, convenience stores have dominated the United States bread market, also online channels have gained popularity during the forecast period.
Key market players in the United States bread market include:
- Bimbo Bakeries USA
- Flowers Foods, Inc.
- Campbell soup Company
- United States Bakery (Franz Family Bakery)
- Perfection Bakeries LLC (Aunt Millie’s Bakeries)
- Aspire Bakeries LLC
- Pan-O-Gold Baking Company
- H&S Bakery Inc.
- New York Bakery Co
- Lewis Bakeries Inc.
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“Due to the rise in food service establishments, population growth, rising disposable income levels, and expanded product ranges with healthier advantages, bread demand is gradually expanding in the United States. Market leaders are continuously developing products with healthy profits to satisfy consumer demand for more advantageous effects than traditional ones, which is anticipated to boost the United States bread market over the coming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Bread Market By Type (Fresh, Frozen), By Ingredients (Inorganic, Organic), By Product Type (Sandwich Slices, Bun, Rolls, Breadsticks, Ciabatta and Others (Loaves, Brioche, Baguette, etc.), By Distribution Channel (Supermarket/Hypermarket, Departmental Store, Convenience Store, Specialty Retailers, Online, Others (Wholesales, Direct Sales, etc.)), By Region, Competition Forecast & Opportunities, 2018-2031F,” has evaluated the future growth potential of bread market in the United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States bread market.
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