Inclination towards the consumption of dark and milk chocolates and changing consumer taste and preferences are some of the factors propelling the United States chocolate market.
According to TechSci Research report, “United States Chocolate Market, By Product Type (Milk Chocolate, Dark Chocolate & White Chocolate), By Category (Countline, Tablets, Chocolate Pouches and Bags, Boxed Chocolates, Others (Seasonal Chocolates, Chocolate with Toys, etc.)), By Distribution Channel (Supermarkets/Hypermarket, Departmental Store, Convenience Store, Online Channels, Other (Independent Stores, Specialty Store, etc.)), By Region, Competition, Forecast & Opportunities, 2026”, the United States chocolate market is projected to grow at a CAGR of over 5.59% to reach around USD26 billion by 2026 due to the increase in demand for chocolate as an ingredient for making other finished products such as biscuits, choco chips, chocolate cake, brownies, etc., in food processing industries, combined with rising disposable income in developing nations. The United States is the largest net cocoa importer with around 20.96%. Even the consumption of chocolates within the states is about 20% of all the chocolate consumed worldwide. It is the premium chocolates which are witnessing a huge demand, coupled with different chocolate flavors that provide chocolate variety to attract more customers according to their tastes and preferences.
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Due to low sales volume as a result of the COVID-19 pandemic, the market has experienced supply-side challenges, which have had a significant impact on the chocolate sector globally, particularly the luxury chocolate demand. The world had an economic slowdown during the shutdown, which had a major impact on all manufacturing businesses. As a result, the chocolate demand fell dramatically in 2020, however, the sales gradually recovered after the lockdown.
The United States chocolate market is segmented based on product type, category, distribution channel, region, and company. In terms of product type, the United States chocolate market is segregated into milk chocolate, dark chocolate, and white chocolate. The most widely consumed type of chocolate is milk chocolate, which is made with the combination of solid chocolate, liquid, powdered, or condensed milk. The percentage of cocoa requirement in milk chocolate also varies by region to region, with the United States requiring only 10% cocoa and the European Union requiring 25%. Milk chocolate is popular in the United States because of its creamier, and mild flavor and it is also being used by manufacturers as a base in many chocolate bars.
However, as dark chocolate is the closest form of pure cocoa, the industry has seen an increase in demand for it. Due to the usage of fewer ingredients, it is also known as plain chocolate in many regions. The fat content in dark chocolate comes from cocoa butter rather than milk, providing it a purer flavor profile that is closer to the cocoa bean. Dark chocolate is divided into two types in the United States: semisweet and bittersweet. Bittersweet chocolate is more bitter than semisweet chocolate, which has less sugar and a sweeter flavor. Both are commonly used in cooking but can also be consumed on their own, and both must contain at least 35% pure cocoa. Moreover, factors such as health benefits and fewer calories associated with dark chocolates are influencing the change in customer taste and their preferences.
White chocolate is another variety of chocolate that, like milk chocolate, has a large proportion of milk and sugar. White chocolate, on the other hand, does not contain any cocoa solids. Cocoa butter is the only cocoa product used. Because no solids are used in the manufacturing process, the chocolate has a white tint. To be classified as a chocolate product, white chocolate must contain at least 20% cocoa butter. It has a sweeter, gentler flavor than milk and dark chocolate, and it frequently includes extra flavorings like vanilla.
Apart from growing trends, the chocolate manufacturers like The Hershey Company, Mars Incorporated (Mars Wrigley Confectionery Us, LLC), Ferrero U.S.A., Inc., and Lindt & Sprungli (usa) Inc., and (Chocoladefabriken Lindt & Sprungli AG) are constantly looking after the challenges such as high sugar content in chocolates, coupled with the increase in health problems such as diabetes and obesity. These are some of the challenges that hinder the growth of the United States chocolate market. To solve this issue, manufacturers are coming up with low-calorie, sugar-free chocolates.
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“The chocolate market in the United States is popular among producers since it not only has the greatest population in the American region, but it also features many festivals such as Halloween and Easter, where sharing candies and chocolates are a part of their culture. Furthermore, product innovation and changing dynamics of offering chocolates are expected to have a beneficial impact on market growth through 2026.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Chocolate Market, By Product Type (Milk Chocolate, Dark Chocolate & White Chocolate), By Category (Countline, Tablets, Chocolate Pouches and Bags, Boxed Chocolates, Others (Seasonal Chocolates, Chocolate with Toys, etc.)), By Distribution Channel (Supermarkets/Hypermarket, Departmental Store, Convenience Store, Online Channels, Other (Independent Stores, Specialty Store, etc.)), By Region, Competition, Forecast & Opportunities, 2026”, has evaluated the future growth potential of the chocolate market across the country and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take a sound investment decision. Besides, the report also identifies and analyses the emerging trends along with essential drivers, challenges, and opportunities present in the United States chocolate market.
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