The rise in the number of ophthalmic diseases, and the high demand for vision correction are the driving factors for the eyewear market in the United States.
According to TechSci Research report “United States Eyewear Market By Product Type (Sunglasses, Spectacles, Contact Lenses, Sport Eyewear, Others (Safety & Protection Eyewear, Transparent Eyeglasses)), By End User (Unisex, Women, Men,), By Distribution Channel (Specialty Stores, Online, Apparel Stores, Supermarkets/Hypermarkets, Others (Counter Shops, Make-up & Beauty Stores), By Region, Competition, Forecast & Opportunities, 2026” the United States eyewear market is predicted to grow at a rate of 5.64% in the forecast period and to reach USD34.78 billion by 2026. Eyewear are accessories worn for fashion and to protect eyes from rough wind, direct sunlight, and to improve the visual sharpness. Eyewear includes spectacles, sunglasses, contact lenses, sports eyewear, safety, and protection eyewear.
Spectacles are worn by people who have a problem in identifying the far away objects or they see a fuzzy image while performing any task. The growing fashion trends among young and adults is leading to growth in the demand for sunglasses. The progress in the market is fostered by many factors such as the growing geriatric population as they face age-related macular degeneration which results in damaging clear vision and increase in refractive errors. Thus, safety eyewear is very important in factories, yards, workshops, and garages to protect eyes from damage and injuries at work.
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Nowadays, consumers are preferring high-quality and unique eyewear, due to which companies are launching new designs and new eye frames to attract customers. Furthermore, it is observed that there is a huge demand for UV protection eyewear among consumers because extreme exposure to UV rays can cause damage to cornea. Most prominently ‘sunburn’ in the eye turns into redness and a harsh strain in the eye.
The United States eyewear market is segmented into product type, end user, distribution channel, region, and company. Based on product type, the United States eyewear market is segmented into sunglasses, spectacles, contact lenses, sports eyewear, and others. Among them, Sunglasses contribute to the largest share of around 46% in the market since sunglasses are preferred by majority of consumers. However, contact lenses are the fastest growing segment in the market as they are hassle-free and provide clear vision.
Based on end user, the United States eyewear market is further divided into unisex, women, and men. Among them, unisex dominates the market and is expected to do so in the forecast period at a CAGR of 6.11% due to increasing female working population and increasing inclination of both men and women towards eyewear as a fashion accessory.
Based on distribution channels, the United States eyewear market is divided into specialty stores, online, apparel stores, supermarkets/hypermarkets, and others. Among these specialty stores registered a market share of around 49% in 2020. Specialty stores provide a wide choice of styles and colors of an eyeglass frame, and thus continue to dominate the market in the coming years whereas online stores are witnessing the fastest growth.
Based on region, the United States eyewear market is segmented into South, West, Midwest, Northeast Among them, the Northeast region is the fastest growing in the United States eyewear market due to the rising per capita personal income.
Major leading players in the US eyewear market are EssilorLuxottica SA, Bausch Health Companies Inc., Johnson & Johnson Services Inc., Alcon Vision LLC, The Cooper Companies Inc., and others. To remain competitive in the United States eyewear market companies are continuously launching new products, involving in new product development, mergers, and acquisitions, involving in strategic alliances, and changing marketing strategy to capture a strong consumer base in the country.
The company named Essilor Luxottica SA, developed new ways to help the consumers choose the eyewear product that best suits their needs as consumer preferences evolved with the passage of time. The company started using revolutionary refraction tools such as Vision-R 800 device which provides faster, more accurate prescriptions for patients. Nautilus, which is the first 3D virtual reality device that allows consumers to test their future lenses within the store. In addition, the company uses Oakley Prizm Lens Technology, which uses proprietary technology to fine-tune color and contrast for any environment.
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“The huge demand for vision correction is observed in the United States. Vision is one of the most important senses in the human body and corrective measures should be taken immediately to cure the problem. With the advancement of technology and penetration of smartphones, sales of eyewear have increased through online distribution channel since it offers more discount to customers and the market is expected to be the fastest growing in the future.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Eyewear Market By Product Type (Sunglasses, Spectacles, Contact Lenses, Sport Eyewear, Others (Safety & Protection Eyewear, Transparent Eyeglasses)), By End User (Unisex, Women, Men,), By Distribution Channel (Specialty Stores, Online, Apparel Stores, Supermarkets/Hypermarkets, Others (Counter Shops, Make-up & Beauty Stores), By Region, Competition, Forecast & Opportunities, 2026” has evaluated the future growth potential of eyewear market across the United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States eyewear market.
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