The introduction of new flavors, convenient packaging and storage are driving factors for the growth of ice cream in the United States.
According to TechSci Research “United States Ice Cream Market By Category (Take-Home Ice Cream, Impulse Ice Cream, and Artisan Ice Cream), By Product Type (Brick, Tub, Cup, Cone, Stick, and Others (Ice Cream Sandwiches and Jellies)), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Store, Specialty Store, and Others (Ice Cream truck and Online), By Region, Competition, Forecast & Opportunities, 2026F”, the United States ice cream market is forecast to grow at a rate of 5.00% to reach USD47.66 billion by 2026F. Ice cream, made from cream/butterfat, sugar, and milk, is one of the most popular food among frozen dairy products.
It is strong in carbohydrates, calcium, phosphorus, and vitamins A, C, D, E, K, B-6, and B-12, and is a good source of energy. It aids in de-stressing and delivers a relaxing effect. As a result, ice cream is popular as a dessert and comfort food in homes, bakeries, restaurants, hotels, and other establishments.
The United States is one of the most important markets for ice cream producers. This is due to rising consumer health awareness with the occurrence of metabolic disorders in the country, and the simple availability of healthier and creative varieties such as low-fat, lactose-free, gluten-free ice creams. Aside from that, the rising popularity of organic and premium ice creams is propelling the market in the region.
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Increased demand for luxury ice creams is one of the key reasons driving market expansion in the region. A handful of those premium ice creams have acquired popularity among health-conscious consumers due to the availability of reduced-calorie/no sugar claims when compared to traditional ice creams.
In 2018, Ben & Jerry’s debuted ice cream that was 60-70% lower in fat and 35% lower in calories than its competitors. The fall in ice cream consumption in the United States is mostly due to the implementation of compulsory mobility restriction regulations, which has resulted in the closure of retail shops, vending carts, and other similar enterprises, resulting in a dip in consumption.
Customers’ eating habits have changed dramatically as a result of the COVID-19 pandemic. Meals made at home have increased as a result of lockdowns and business closures. There were supply chain interruptions, which had an impact on ice cream sales. In the year 2020, the ice cream industry in the United States was completely wiped out. Furthermore, worry about COVID-19 drove many United States consumers to avoid ice cream.
The United States ice cream market is segmented into by category, by product type, by distribution channel, by region and by company. Based on category, the United States ice cream market is segregated into take-home ice cream, impulse ice cream, and artisan ice cream. Out of these, artisan ice cream to register a fastest growing market, with an expected growth rate of around 5.83% in the forecast year 2026. In United States, the growth of artisan ice cream is focused primarily on its rich ingredients as they are organic, free from preservatives, additives and some other factors are influencing for the growth within the market.
Based on product type, the United States ice cream market is segmented into brick, tub, cup, cone, stick, and others (Ice cream sandwiches, jellies, etc.). Among them, the cone segment is expected to be the fastest growing segment within the market with the rising concern of environment and the understanding of serving in paper cups necessitates the use of a spoon to eat, making disposal is an issue. Cones, on the other hand, do not require a spoon and are eaten with the ice cream.
As a result, this is the most convenient method of serving, and clients favor it. When eating ice cream candies, there is waste and customer resistance. In an ideal world, a marketing partnership may be formed with these local players because they are easily approachable, and the production capacity constraints may prevent frequent and significant deliveries to the major manufacturers.
In terms of regional analysis, the United States ice cream market is divided into south, west, mid-west, northeast. Among these, the Mid-west region is expected to be the fastest growing within the country’s ice cream market as the states within the region like Illinois, Indiana, Michigan, Ohio, and Wisconsin are expected to become the most successful market as per ice cream makers and retailers.
To capture the majority of the consumer base across the country, the top players within the ice cream market in the United States such as Dairy Farmers of America Inc., Wells Enterprises, Inc., and Kahala Franchising, L.L.C. are constantly releasing new flavors, updating form of offerings, and altering marketing methods (such as collaboration, company expansion, and advertising). The ice cream sector is also being driven by growing e-commerce demand.
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“Rapid advancements in logistics and production processes have enabled manufacturers to offer ice cream through nearly every restaurant, supermarket, and corner store. A rise in demand is witnessed as premium ice creams have become a popular product among health-conscious consumers due to the presence of high-quality ingredients.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based United States management consulting firm.
“United States Ice Cream Market By Category (Take-Home Ice Cream, Impulse Ice Cream, and Artisan Ice Cream), By Product Type (Brick, Tub, Cup, Cone, Stick, and Others (Ice Cream Sandwiches and Jellies)), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Store, Specialty Store, and Others (Ice Cream truck and Online), By Region, Competition, Forecast & Opportunities, 2026F” has evaluated the future growth potential of ice cream manufacturers in the United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States ice cream market.
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