Increase in disposable income and rising per capita spending on smart technology products is growing the demand for microwave ovens in the United States.
According to TechSci Research report, “United States Microwave Oven Market By Product (Convection, Grill and Solo), By Application (Household and Commercial), By Structure (Free-Standing and Built-In), By Distribution Channel (Store Based, Non-Store Based), By Region, Competition, Forecast & Opportunities, 2026F”, the United States microwave oven market is forecast to grow at a rate of 4.72% to reach USD9404.14 million by 2026F. Microwave oven is an essential part of the kitchen as it can be used for reheating, cooking, defrosting, grilling, baking, etc.
The United States microwave oven market growth is attributed to the following driving forces such as the evolution of the smart lifestyle from home interior to smart home appliances and the fast adoption of these modern appliances. Furthermore, the rapid increase of population, growing number of nuclear families is also influencing the rising demand for microwave ovens in the United States.
Consumers desire customized modular kitchens with attractive designs, various colors, textures, and advanced features such as smart technology-driven microwave ovens in the kitchen, touch solutions, which aid in estimating the rise in smart microwave oven market during the forecast period.
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The coronavirus pandemic has had an influence on the efficient functioning of various sectors in various parts of the world including the United States. This was owing to lower sales as a result of the lockdown, as well as a halt in logistics and electronic manufacturing. Restaurant closures rebounded through associated industries such as food manufacturing and equipment industry.
With the expansion of nuclear families in the United States, as well as increasing number of working women to augment their family’s income, there has been an increase in demand for microwave ovens. In the United States, the practice of consuming ready-to-eat meals (that are chilled and pre-cooked) is widespread, with roughly 96 percent of households owning a microwave oven.
Furthermore, as a result of a continuing shift in consumers eating choices and lifestyles, an increase in the number of hotels, restaurants, and cafés is predicted to drive up market demand. Because the trend has changed from traditional kitchens to modular kitchens over the years, consumers from both the residential and commercial segments are eager to spend money on smart kitchen products. The smart lifestyle improves the ambience while also promoting the market.
The United States microwave oven market is segmented based on product, application, structure, distribution channel, region and company. In terms of product, the United States microwave oven market can be segregated into convection, grill, and solo.
Out of these, the convection microwave oven registered a market share of around 52% in 2020 due to its versatile uses, offering functions like defrosting, heating, cooking, grilling, baking, and roasting, and convection, which automatically adjusts the temperature when the optimum cooking level is reached.
In terms of application, the United States microwave oven market is segmented into household and commercial, where the household segment is dominating due to the huge number of households, and the commercial sector is fastest growing due to the speedy increase in the commercial units such as hotels, bars, cafes, and restaurants.
In terms of structure, the United States microwave oven market is divided into free-standing and built-in. Among which, the free-standing microwave ovens have dominated the market as they are pocket friendly, can be carried from one place to another, and doesn’t require an extra set up to fix whereas built-in microwave ovens are the fastest growing as the trend of premium range of microwave oven is rising.
In terms of regional analysis, the United States is bifurcated into four regions namely, the South region, the West region, the Mid-West region, and the Northeast region. Among all the regions, South region is dominating the market due to its huge population compared with other regions and high per capita income.
The South region has a market share of around 37% in 2020. Whereas the Mid-West region is expected to be the fastest growing. It is Carolina, which is the largest consumer of Smart Microwave Oven, accounting for 15.88% of total consumption. Following closely after, New York, with approximately 11.24% demand for Smart Microwave Oven. Ohio is a big producer of Smart Microwave Oven, accounting for 52.88% of total output. Wisconsin Region follows with 14.15% of Smart Microwave Oven production.
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“Price, performance, capacity, convenience, and appearance are some of the most essential characteristics of microwave ovens in the United States. These characteristics have a significant impact on the brand’s image. Manufacturers in this industry need to determine the level of awareness of product features. To provide their products a competitive advantage, marketers should concentrate on qualities that consumers are unaware of.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Microwave Oven Market By Product (Convection, Grill and Solo), By Application (Household and Commercial), By Structure (Free-Standing and Built-In), By Distribution Channel (Store Based, Non-Store Based), By Region, Competition, Forecast & Opportunities, 2026F”, has evaluated the future growth potential of microwave oven in United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States microwave oven market.
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