High adoption of organic and natural personal care products is expected to drive the growth of United States skin care market
According to TechSci Research report, “United States Skin Care Market By Product Type (Face Care Vs Body Care), By Origin (Conventional & Organic), By Distribution Channel (Beauty Parlours/Salons, Multi Branded Retail Stores, Online Channels, Supermarkets/Hypermarkets, Exclusive Retail Stores & Others), By Region, Competition, Forecast & Opportunities, 2025”, United States skin care market is expected to witness a steady CAGR during the forecast period. Increasing demand for skincare products across all age groups is one of the major factors accounting for the growth of United States skincare market.
Moreover, growing popularity of premium cosmetic brands is expected to bode well for the growth of United States skincare market through the forecast period. In addition to this, rise in awareness regarding the harmful effects of UV rays and other climatic factors on skin is positively influencing the growth of skin care market, as it is making the consumer to be more specified about the cosmetic products according to their skin requirements.
Also, increase in demand for advanced skin care products is making headway for the growth of United States skin care market over the coming years. Along with this, increase in wellness spending in the country along with increasing internet users is expected to positively contribute to the market growth during the next five years. However, there are some factors that might act as major impediments to the growth of United States skincare market through 2025 including lower shelf life of the products.
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United States skin care market can be segmented based on product type, origin, distribution channel, company, and region. Based on product type, the market can be categorized into face care and body care. Out of which, the face care segment dominated the market until 2019 and is expected to maintain its dominance during the forecast period as well on account of growing demand for skin brightening face creams to reduce acne scars, freckles, age spots, and discoloration.
In terms of distribution channel, the market is fragmented into beauty parlours/salons, multi branded retail stores, online channels, supermarkets/hypermarkets, exclusive retail stores & others. Among them, online channel segment is estimated to dominate the market during the next five years on account of availability of heavy discount on products. Additionally, consumers can themselves check the quality of product before buying, which is propelling the segmental growth across the country.
New Avon LLC, Beiersdorf Inc, Estée Lauder US, L’Oreal USA, Inc., P&G Company, Unilever USA, AmorePacific US Inc., Amway Corporation, Aveda Corporation, BABOR COSMETICS AMERICA CORP., are among others are the leading players operating in United States skincare market. The players are adopting several growth strategies to enhance the market scenario of skin care.
Other competitive strategies include product launches; mergers & acquisitions; agreements, partnerships, and collaborations; and expansions to diverse their product portfolio in order to strengthen their market position. Aggressive marketing strategies of existing players along with massive investments in research and development to create innovative products have also led to significant increase in sales.
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“United States skin are market is forecast to register high growth in the market during the next five years on account of presence of premium brands in the country. Furthermore, people start to use skin care at a young age in order to delay the signs of aging, which is further boosting the market growth for skin care across the country. In addition to this, fast growing middle-class population in United States, is further expected to propel the market growth through 2025.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“United States Skin Care Market By Product Type (Face Care Vs Body Care), By Origin (Conventional & Organic), By Distribution Channel (Beauty Parlours/Salons, Multi Branded Retail Stores, Online Channels, Supermarkets/Hypermarkets, Exclusive Retail Stores & Others), By Region, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of United States skincare market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in United States skin care market.
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