Rising health and hygiene concerns in the country, as well as an apparent increase in the number of workplaces are driving the United States tissue paper market by 2026.
According to TechSci Research report, “United States Tissue Paper Market By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others (Wipes, Decorative Tissue, etc.)), By End User (Residential, Hospital, Food and Beverage Industry, and Others (Malls and Multiplex, Schools, Colleges, etc.)), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others (Direct Sellers, General Merchandised Retailers, etc.)), By Region, By Top 10 States, Competition Forecast & Opportunities, 2026F”, the United States tissue paper market stood at approximately USD12 billion in the year 2020 and it is further anticipated to grow with the CAGR of 4.30% by 2026F because tissue paper products are playing a crucial role in providing hygienic, comfortable, and healthy lifestyle.
The products offered within this market are required to fulfill the attributes such as lightweight, strength, absorbency, and softness. Tissue paper products are widely used for both sanitization and hygiene purposes in public places and at homes. As the production of tissue paper involves the virgin pulp, recycled pulp, and environment-friendly substances and all these attributes are expected to reduce bacterial impact and safeguard human life, owing to these factors we can say that the demand for tissue paper is tremendously increasing.
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Due to COVID-19, awareness of hygiene has tremendously increased. Due to the closure of the Food and Beverage Industry, Malls and Multiplex, Schools, Colleges the consumption of tissue paper had been decline which results in the downfall of the tissue paper market.
Additionally, in a country like the United States, tissue paper is a necessary product as the consumers are using it for their use daily. Due to the shortage of supplies of toilet paper in the retail stores, the consumers in the United States panicked. Many businesses moved and changed equipment to make household tissue and towel items during the pandemic.
The United States tissue paper market consists of the following segments, product, end-user, distribution channel, region, top 10 states, and company. In terms of product, the United States tissue paper market is segmented into toilet paper, kitchen towel, facial tissues, napkins, and others (wipes, decorative tissue, etc.).
Certain items that are deemed necessary purchases, such as toilet paper, have a very rigid demand. When it comes to toilet paper, the American customers are still mainly brand loyal. From year to year, the market’s shares do not fluctuate much. Furthermore, private label has a very modest market position in the United States, compared to Western Europe, where private label accounts for over 40% of sales.
To be sure, the structure of retailer networks – notably the emergence of so-called “hard” discounters like Aldi and Lidl in Germany – plays a role in the growth of private labels in Europe. Despite this, the ordinary American customer is more brand loyal and price averse than their European counterparts.
Kitchen towel demand, on the other hand, is significantly more sensitive to economic situations because they are typically considered discretionary expenditures. This dynamic favored toilet paper manufacturers during the COVID-19, resulting in 4% value growth, but it is expected that the economy will revert to its original form with the re-establishment of the food industry, and the kitchen towel will become more entrenched and visible to consumers in the coming years.
In terms of distribution channels, the United States tissue paper market is divided into Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others (Direct Sellers, General Merchandised Retailers, etc.).
Among which, the Hypermarket/Supermarket have accounted for the majority of market shares in 2020 whereas the online sales are the fastest-growing segment due to convenient and ease of purchases. These online sales provide brands with a one-of-a-kind opportunity to connect with customers at any time and from any location, allowing them to broaden their customer base and strengthen their customer relationships.
In terms of region, the United States tissue paper market is segmented into South, West, Midwest, and Northeast. Among these, the South region of the United States dominated the United States tissue paper market in 2020 with a market share of around 38% and is expected to maintain its dominance throughout the forecast period.
To remain competitive in the Unites States tissue paper market, companies are continuously launching new products, upgrading new technology, changing marketing strategies to capture the majority of the consumer base across the country. The PrimeLineTAD tissue line was introduced in 2017 by America’s First Quality Tissue to increase manufacturing capacity. The tissue machine has a 70,000-tonne yearly capacity and produces tissue paper under the PlentyTM brand.
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“Consumer demand shifts will force businesses to reconsider and modify their strategies when they join the market. People in the United States are increasingly seeking desirable features in the varieties of tissue papers available in the market, such as softness, strength, comfort, thickness, and lint-freeness. As a result, tissue paper manufacturers will have difficulty in providing cost-effective, environment friendly, and customization of a variety of features to customers in the United States on a big scale.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Tissue Paper Market By Product (Toilet Paper, Kitchen Towel, Facial Tissues, Napkins, and Others (Wipes, Decorative Tissue, etc.)), By End User (Residential, Hospital, Food and Beverage Industry, and Others (Malls and Multiplex, Schools, Colleges, etc.)), By Distribution Channel (Hypermarket/ Supermarket, Departmental Stores, Pharmacy/Drug Stores, Online Sales Channel, and Others (Direct Sellers, General Merchandised Retailers, etc.)), By Region, By Top 10 States, Competition Forecast & Opportunities, 2026F” has evaluated the future growth potential of tissue paper market in the United States and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the United States tissue paper market.
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