According to the TechSci Research report, “Video Streaming Market– Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028” The global video streaming market is anticipated to grow during the forecast period due to factors such as rising number of users of video-on-demand services and increasing consumer spending on media & entertainment.
Video streaming services are platforms that allow users to watch videos, movies, TV shows, and other types of content over the internet and over the satellite/cable. These services provide a convenient way for people to access a wide range of video content on various devices, including smartphones, tablets, computers, and smart TVs.
Video streaming services operate by hosting a large library of videos on their servers. Users can then access this content by subscribing to the service and streaming it directly to their devices via an internet connection. The videos are typically delivered in real-time or on-demand, allowing users to start watching immediately or choose specific content to watch at their convenience.
Major drivers of the video streaming market’s growth are the increasing consumer demand for on-demand and personalized entertainment experiences. Streaming services offer a vast library of movies, TV shows, documentaries, and original content that can be accessed, catering to individual preferences and viewing habits. This convenience and flexibility have attracted millions of subscribers worldwide, leading to a significant shift away from traditional cable or satellite TV subscriptions.
The global video streaming market is characterized by intense competition among companies. To stay ahead, streaming services continuously invest in producing high-quality original content, striking exclusive licensing deals, and enhancing user experience through personalized recommendations and user-friendly interfaces.
Blockchain technologies and Artificial Intelligence (AI) are being used by companies to increase video quality. AI is becoming increasingly important in editing, cinematography, voice-overs, scriptwriting, and other elements of video production and distribution. These developments are expected to have a favorable impact on market growth.
Furthermore, the market has witnessed the rise of regional and niche streaming services catering to specific audiences and interests. These services focus on localized content, regional languages, and specific genres, appealing to viewers seeking a more tailored experience.
Browse over XX market data Figures spread through XX Pages and an in-depth TOC on the “Global Video Streaming Market.”
The global video streaming market is segmented based on streaming type, delivery source, platform, revenue model, and region.
Based on streaming type, the market is segmented into live video streaming, and non-linear video streaming. Among these, non-linear video streaming has a significant share in the market during the forecast period due to its convenience and flexibility. Users can access a vast library of movies, TV shows, documentaries, and other types of content at their preferred time and on their preferred devices.
Based on platform, the market is segmented into over-the-top (OTT), pay-tv, IPTV. Among these, the over-the-top (OTT) segment has a significant share in the market during the forecast period. OTT platforms offer convenience, flexibility, and a wide range of content choices. These platforms allow viewers to access video content on-demand, using various devices such as smartphones, tablets, smart TVs, and computers.
Based on revenue model, the market is segmented into advertising, transactional, and subscription. Among these, the subscription segment has a significant share in the market during the forecast period due to the increasing number of video streaming subscriptions worldwide. The subscription model provides internet video streaming with an access fee or subscription. For instance, Netflix has several monthly subscription options or programs.
Key market players operating in the global video streaming market include:
- International Business Machines Corporation
- Alphabet, Inc. (Google LLC)
- Amazon.com, Inc.
- Netflix, Inc.
- Hulu LLC (The Walt Disney Company)
- Apple, Inc.
- Roku, Inc.
- Haivision Systems Inc.
- Brightcove, Inc.
- Kaltura, Inc.
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“Rising internet penetration and demand for online and on-demand videos as a result of broad usage of smartphones and tablets are the main factors of video streaming industry growth. Also, the use of Al aids in the improvement of video quality which further fuels the growth of global video streaming market. Furthermore, the fast adoption of mobile phones as a result of the growing popularity of social media platforms and other digital mediums for branding and marketing is fueling the expansion of the video streaming market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Video Streaming Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028, Segmented By Streaming Type (Live Video Streaming, Non-Linear Video Streaming), By Delivery Source (Over the Internet, Over the Satellite/Cable), By Platform (Over-the-Top (OTT), Pay-Tv, IPTV), By Revenue Model (Advertising, Transactional, Subscription), By Region, By Company and Competition”, has evaluated the future growth potential of video streaming globally and provides statistics and information on market structure, size, share, and future growth. The report provides cutting-edge market intelligence and helps decision-makers to make sound investment decisions. Besides, the report also identifies the emerging trends along with essential drivers, challenges, and opportunities present in the market of video streaming globally.
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