According to TechSci Research report, “Global Wildlife Tourism Market – Industry Size, Share, Trends, Competition Forecast & Opportunities, 2028”, the Global Wildlife Tourism Market stood at USD 158.2 Billion in 2023 and is anticipated to grow with a CAGR of 7.71% in the forecast period, 2025-2029 The wildlife tourism market has evolved into a dynamic and multifaceted industry, encompassing a wide range of experiences that cater to diverse traveler preferences.
This growth can be attributed to several factors, including the increasing demand for unique and experiential travel, rising environmental consciousness, and technological innovations enhancing the accessibility and appeal of wildlife experiences. Traditional wildlife destinations, such as national parks and reserves, continue to draw visitors, while niche experiences like marine wildlife cruises and nature-based wellness retreats are gaining popularity.
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A fundamental driver of the wildlife tourism market is the global shift towards environmental consciousness and conservation efforts. With increased awareness of climate change, habitat loss, and species extinction, travelers are seeking meaningful ways to connect with nature and contribute to conservation. Governments, NGOs, and wildlife reserves are collaborating to establish and promote protected areas, fostering a symbiotic relationship between tourism and conservation. The market benefits from a growing number of tourists who view their travel choices as a means of supporting environmental preservation. The global increase in affluence, coupled with changing travel preferences, has fueled the demand for unique and enriching experiences, with wildlife tourism emerging as a favored choice. Travelers are seeking vacations that offer not only relaxation but also a deeper connection to nature and cultural authenticity. The desire for experiential travel over conventional sightseeing has led to the rise of wildlife tourism, where encounters with diverse ecosystems and rare species provide a sense of adventure and fulfillment.
The global Wildlife Tourism market is segmented into type, booking mode, age group, and region.
Based on type, in 2023, the friends/group trips segment led the industry in revenue, making up a maximum share of the total revenue. In order to maximize good wildlife sightings and travel comfort, many wildlife tourism group tours are kept small, with enough area for scopes and photography.
Based on region, Asia Pacific dominated the largest market share of the overall revenue. This is owing to the increase in demand for wildlife tourism among Millennials, the availability of national parks and wildlife sanctuaries, and rise in the disposable income. The wildlife tourism business in this region is being driven by the importance of flora & fauna and rising awareness about global warming.
Major companies operating in global Wildlife Tourism market are:
- Exodus Travels Ltd.
- Poseidon Expeditions
- 50 Degrees Nort
- Chinkara Journeys
- Birding Ecotour
- Elm Wildlife Tours
- Frontiers North Adventures Inc.
- Rockjumper Birding Ltd.
- Absolute Zambia Safaris Ltd.
- G Adventures
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“The wildlife tourism market is experiencing robust growth, fueled by a convergence of factors. Rising global affluence and a growing desire for unique, experiential travel contribute to increased demand for wildlife encounters. Advancements in technology, such as virtual reality and augmented reality, enhance the accessibility and appeal of wildlife experiences. Additionally, a heightened awareness of environmental conservation aligns with the market’s sustainable and responsible tourism practices. This confluence of factors is propelling the wildlife tourism market forward, with a projected compound annual growth rate (CAGR) indicating sustained expansion, making it a thriving sector in the broader travel and tourism industry.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.
“Wildlife Tourism Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Groups/Friends, Couples, Family, Solo), By Booking Mode (Direct, Travel Agent, Marketplace Booking), By Age Group (10-20, 20-30, 30-40, 40 & Above), By Region, By Competition, 2019-2029, has evaluated the future growth potential of global Wildlife Tourism market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Wildlife Tourism market.
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