Rise in the number of social media users and increase in cloud adoption among large enterprises to propel the growth of United States social media analytics market
According to TechSci Research report, “United States Social Media Analytics Market By Component, By Application, By Analytics Type, By Deployment, By Organization Size, By End User, By Region, Competition, Forecast & Opportunities, 2025” the United States social media analytics market is witnessed to grow at a brisk CAGR during the forecast period on account of increasing adoption of social media platforms like Instagram, Facebook, LinkedIn, among others. In addition to this, growing mobile phones and tablets with access to internet is further boosting the market growth in the country. Various technological advancements are taking place in order to make social analytics tools more accessible to the small and medium scale organizations in the country, which is further estimated to pave the way for several growth opportunities for the market players over the coming years. However, data analysis and customization are complex and time-consuming processes, which can act as a major hindrance impeding the growth of the US social media analytics market over the coming years.
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The United States social media analytics market is segmented based on component, application, analytics type, deployment, organization size, end user, region and company. In terms of deployment mode, the market can be segmented into on-premise and cloud. Out of which, the cloud deployment is forecast to hold a major share in the market during the next five years on account of its widespread usage in various organizations to gain maximum profits and automate their equipment maintenance processes efficiently. Based on end user, the market is segregated into BFSI, retail and e-commerce, government and defense, healthcare and life science, manufacturing & others. Among them, the healthcare and life sciences segment is expected to register highest growth over the coming years due to rise in the number of competitors and emergence of large number of social media players in the online healthcare platform.
Oracle, Salesforce, IBM, SAS Institute, Adobe, Clarabridge, NetBase Solutions, Digimind, Meltwater, SpreadFast and others are some of the leading players operating in United States social media analytics market.
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“In terms of organization size, the US social media analytics market is categorized into SME’s and large enterprises. Out of which, the large enterprises is expected to hold larger market size during the forecast period owing to large volumes of data generated by large enterprises and surging demand for real-time social media analytics software and services.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Social Media Analytics Market By Component, By Application, By Analytics Type, By Deployment, By Organization Size, By End User, By Region, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of United States social media analytics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in United States social media analytics market.
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