Herbal Sleep Aid Supplement Market: A Comprehensive Analysis of Size, Share, and Growth – TechSci Research

By | August 21, 2023

According to the TechSci Research report titled “Herbal Sleep Aid Supplement Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018–2028F,” the global market for herbal sleep aid supplements is expected to exhibit substantial growth with a high compound annual growth rate (CAGR) during the forecast period of 2024 to 2028. The appeal of herbal sleep aid supplements is on the rise as an alternative to conventional chemical sleeping pills for several compelling reasons. A major factor driving this preference is that herbal sleep aid supplements are derived from natural ingredients such as herbs, roots, and plants. This contrasts with chemical drugs, and people often opt for these natural alternatives due to concerns over potential side effects associated with pharmaceutical medications. A growing inclination towards natural health and wellness solutions is also contributing to the popularity of herbal sleep supplements. These supplements are generally considered to have fewer adverse effects compared to chemical drugs, which can lead to drowsiness, dizziness, and other undesirable outcomes. Herbal sleep supplements, on the other hand, are often gentler on the body and can aid in promoting relaxation and restful sleep without causing negative reactions.

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An additional advantage of herbal sleep supplements is their non-addictive nature. Unlike chemical drugs, which can create dependence and addiction, herbal sleep supplements can be consumed regularly without leading to dependency. These supplements are readily accessible both online and offline, including in supermarkets, as they do not require FDA approval and do not necessitate a prescription. This accessibility makes them particularly suitable for individuals who lack access to healthcare or prefer a more natural health approach.

Many individuals who incorporate herbal sleep supplements into their routines view them as part of a comprehensive approach to health and wellness. The changing lifestyle patterns and reduced physical activity levels have made people more susceptible to sleep disorders. Insomnia, a prevalent sleep disorder affecting individuals of all ages, stems from various factors such as stress, anxiety, depression, and specific medications. Insomnia can have significant repercussions on physical and mental well-being, leading to fatigue, irritability, and difficulties in concentration during daytime hours.

Restless leg syndrome, a neurological disorder characterized by an uncontrollable urge to move the legs during periods of rest or inactivity, can also disrupt sleep. This condition makes falling and staying asleep challenging, resulting in daytime fatigue, irritability, and other symptoms. Restless Leg Syndrome can be triggered by various factors including genetics, pregnancy, and certain medications. Those afflicted with this syndrome often turn to herbal sleep supplements to avoid prolonged medication use.

An estimated 50 to 70 million Americans grapple with chronic sleep or wakefulness conditions, impairing their ability to function normally and impacting their health and longevity. The cumulative long-term effects of sleep disturbances and sleep deprivation are associated with several negative health consequences, including an elevated risk of hypertension, diabetes, obesity, depression, heart attacks, and strokes. Despite the growing clinical activity and scientific insights in this field, the Institute of Medicine (IOM) Committee on Sleep Medicine and Research has noted that public and healthcare professional awareness of healthy alternatives to sleeping pills remains low. This often leads to the neglect of symptoms of sleeping disorders to avoid medical visits. However, the use of melatonin has been on the rise in recent years in the United States. The demand for products promoting better sleep remains high. Consumer focus on health and wellness routines, such as sleep schedules, persists. Consumers are investing in pillows, sleep masks, sleep applications, and sleep supplements as part of comprehensive sleep solutions tailored to their needs. Given that sleep disorders impact around 50-70 million Americans on average, the importance of sleep to overall wellness has swiftly gained recognition. Natural treatments and sleep aids are increasingly favored among consumers. According to a survey by Life Extension, 82% of American customers express interest in vitamins and supplements that enhance sleep quality.

People are drawn to herbal products that not only enhance restful sleep but also offer other positive health benefits. Particularly among first-time supplement users who may have limited knowledge about individual ingredients, opting for products that fulfill broader health needs and provide multifunctional benefits is preferred over using multiple products for different purposes. The demand is high for supplements that address both sleep issues and health problems related to sleep deprivation. An illustrative example of this trend is the inclusion of elderberry in sleep aids, especially for consumers seeking supplements that boost immunity. Other supplement companies are also following suit. For instance, OLLY recently introduced “muscular recovery sleep,” which not only promotes restful sleep but also alleviates muscle pain resulting from intense exercise. The Functional Chocolate Company introduced the Sleepy Chocolate bar, which contains chamomile, valerian, lavender, lemon balm, magnesium, and melatonin. In addition to more traditional medications and tinctures, people of all ages frequently consume nighttime teas worldwide. An increasing number of startup companies are emerging with herbal alternatives to sleeping pills in the form of gummies or tea bags. These alternatives can be taken daily and are accessible without a prescription. Overall, the demand for herbal sleep supplements is driven by a rising interest in natural and holistic approaches to health and wellness, as well as concerns about potential side effects and dependence associated with traditional chemical sleeping pills.

The global herbal sleep aid supplement market is segmented based on product, form, distribution channel, end user, regional distribution, company, and region. In terms of product, the melatonin segment is expected to dominate the market of global herbal sleep aid supplements. Melatonin is the most popular natural sleep aid by a significant margin. The effectiveness of melatonin in inducing and maintaining sleep has been established in both children and adults. Melatonin pills are particularly popular sleep aids, especially in cases of disrupted melatonin cycles such as during jet lag. Various studies suggest that melatonin can enhance daytime sleep quality and duration. It has been found to extend overall sleep duration and reduce the time taken to fall asleep, also known as sleep latency.

In terms of end users, the adult segment is projected to lead the market. Changing lifestyles and an increasing prevalence of sleep disorders make sleep-related issues more common among adults. According to a national health interview survey conducted by the CDC in 2020, 8.4% of adults used sleeping pills every day or most days of the month to aid in falling asleep or staying asleep. People are seeking herbal alternatives to traditional pills, which often come with side effects and require prescriptions.

Major companies operating in Global Herbal Sleep Aid Supplement Market are:

  • Nature Made (Pharmavite LLC)
  • Zenwise Health LLC
  • Vicks ZzzQuil (P&G)
  • Source Naturals, Inc.
  • Natrol Inc.
  • Unived
  • Gaia Herbs Inc.
  • Enzymatic Therapy, Inc.
  • Thorne Research, Inc.
  • GNC Inc.

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“The demand for natural sleep aids is on the rise as more people are becoming concerned about the side effects of prescription sleep aids. As people have become more health-conscious and seek out natural alternatives, the market for herbal sleep aid supplements is likely to grow. As more research is conducted about the benefits of herbal sleep aids, and more healthcare providers become familiar with them, an increased awareness and acceptance of these products can drive the market and is likely to result in increasing demand for herbal sleep aids. Herbal sleep supplements are often less expensive than prescription drugs, making them a more accessible option for people. This cost-effectiveness is likely to be a significant factor driving the growth of the global market for the herbal sleep aid supplements.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based management consulting firm.

“Herbal Sleep Aid Supplement Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Product (Melatonin, Chamomile, Valerian, Lavender, Tryptophan, and Others), By Form (Capsules, Tablets, Powder, Soft Gels, and Liquid), By Distribution Channel (Pharmacies & Drug Stores, Online, and Supermarkets), By End User (Adults, Geriatric, and  Children), By Region and Competition”, has evaluated the future growth potential of Global Herbal Sleeping Aid Supplement Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Global Herbal Sleep Aid Supplement Market.

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