Increase in the demand for processed food and change in dietary patterns is expected to drive the demand for India seasoning market for the forecast period.
According to TechSci Research report, “India Seasoning Market – By Product Type (Salt, Pepper, Sugar and light flavoured sweeteners, Acids, Others) By Distribution Channel (Hypermarket/Supermarket, Convenience Store, Traditional stores, Online Channels), By Region, Company Forecast & Opportunities, FY2027”, The India seasoning market is expected to witness steady growth in the forecast period, FY2023-FY2027. Seasoning is the method of adding herbs and spices to the cuisines to enhance the flavor and aroma of the food item. The surge in the production of herbs and spices due to the presence of suitable climatic conditions is contributing to the high production of seasoning products in the region. The growing food processing and foodservice industry proving a plethora of food items and beverages require the use of seasoning to influence the growth of the market. The increase in demand for seasoning in the preparation of processed and ready-to-eat food is expected to pave the way for the seasoning market growth. The Rise in brand awareness among the consumers due to the adoption of attractive marketing strategies by the key players and the use of social media campaigns and advertisements by hiring well-known celebrities is expected to boost the demand of the seasoning market in the next five years. An increase in the health-consciousness of the people due to the growing adoption of the fit lifestyle and healthy food items and beverages is expected to fuel the growth of the seasoning market. The surge in consumer awareness regarding the adverse effects of synthetic food items including the use of chemicals and preservatives is increasing the demand for natural and organic-based seasonings. Supportive government policies providing stringent policies to prevent the adulteration of the seasoning is expected to fuel the market growth in the next five years. The availability of herbs and spices in the region and the high demand for homemade seasonings is expected to boost the growth of the seasoning market.
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The COVID-19 outbreak across the world which has been declared as a pandemic by World Health Organization has affected several countries adversely. Leading authorities in India imposed lockdown restrictions and released a set of precautionary measures to contain the spread of novel coronavirus. Due to the temporary closure of the manufacturing units, the volume production of seasoning witnessed a decline. Disruption in the supply chain was observed which affected the supply of raw materials and the finished end products thereby affecting the seasoning market growth adversely.
However, the uncertainty of the climatic conditions and the extensive intake of the seasoning can negatively affect the health condition of the individual which may hamper the seasoning market growth in the forecast period.
India seasoning market is segmented into product type, distribution channel, regional distribution, and company. Based on the product type, the market can be divided into salt, pepper, sugar, and light flavored sweeteners, acids, and others. The salt segment is expected to account for a major market share in the forecast period, FY2023-FY2027. The use of salt in several food items and beverages is the driving factor for the growth of this segment. Intake of salt also provides numerous health benefits to individuals such as in the prevention of deficiency of iodine and heat strokes, improves cardiovascular health, and can cure cystic fibrosis.
Tata Chemicals Ltd, Nirma Limited, ITC Limited, Marico Limited, Saboo Sodium Chloro Ltd, DS Group, Everest Food Products Pvt. Ltd., Keya Foods International Private Limited, MDH Pvt. Ltd., Patanjali Ayurved Limited, Gajanand Foods Pvt. Ltd. are the leading players operating in India seasoning market. Manufacturers are increasingly focusing on research and development process to fuel higher growth in the market. To meet evolving customer demand with respect to better efficiency and durability, several seasoning manufacturers are coming up with their technologically advanced offerings.
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“The use of seasonings in the preparation of the food items provides several health benefits and can cure numerous health disorders of an individual such as diabetes, high blood pressure, brain functioning, infections thereby are expected to witness significant growth in the next five years. Also, the adoption of online sales channels by the market players to sell their products with providing additional benefits including early delivery, exchange facility, online payment gateway, and lucrative discounts and offers is expected to propel the growth of the seasoning market till FY2027” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“India Seasoning Market By Product Type (Salt, Pepper, Sugar and light flavoured sweeteners, Acids, Others) By Distribution Channel (Hypermarket/Supermarket, Convenience Store, Traditional stores, Online Channels), By Region, Company Forecast & Opportunities, FY2027” has evaluated the future growth potential of India seasoning market and provided statistics & information on market size, shares, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the of India seasoning market.